Speeding Up the Ad Experience with Parallel Tracking
By Pete Prestipino
Too many tracking codes can slow down the advertising experience dramatically, but parallel tracking is here to save the digital day.
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Branch Out from Google for Paid Ads
By Kayla Matthews
It's smart business to diversify your marketing channels.
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QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score
By Pete Prestipino
Attribution and ad-tracking platform Barometric has released a free tool for Web publishers to identify fraudulent traffic.
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Breaking Down Your Website Ad Spend: Why It Matters.
By Sam Goldberg
Ad tech can be difficult to understand, but advertisers need to start demanding transparency.
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Omnichannel Marketing Gets Personal
By Harriet Goldberg
It can be easy to forget that marketing is really about people and optimizing/improving the relationship brands have with them.
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Quick Hit: Ad Spend Booming Despite Ad Blockers
By Website Magazine
Ad blockers present a threat, but there is opportunity to deliver more personal and accepted ads.
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Driving Product Discovery on Mobile with Google's Showcase Shopping Ads
By Hayden Rice
Internet retailers are desperately looking for ways to generate more awareness and acquire more users - particularly as they use their mobile devices.
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Using Video Content to Drive Product Sales
By Jeremy Wills
Struggling to come up with a great idea for video content? Take some inspiration from North-American-based, tech-focused retailer Newegg.
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Adopt Header Bidding or Risk Progressive Decline in Inventory
By Pete Prestipino
As header bidding becomes more popular, publishers are moving away from waterfall integrations.
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Microsoft Adding a Chatbot Extension to Search Results
By Polly Page
Microsoft will begin using a new chatbot extension, creating an excellent opportunity for digital advertisers.
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QUICK HIT: Google's AdWords Scripts Refresh in Focus
By Tiffany Jacobs
Google added several new capabilities to its AdWords Scripts in the new AdWords interface which should make account management much easier.
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Adobe & the Connected Advertising Experience
By Pete Prestipino
Digital ubiquity is fast approaching as consumers connect wherever they can - including from their TVs. The question is, are enterprises ready?
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Advertisers, Baby Boomers Watch YouTube Too
By Amberly Dressler
Advertisers should challenge the biases they may carry to their spending and targeting decisions.
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Google's Expanded Text Ads in Focus: Practical Tips for High-Performance
By Website Magazine
Google's new expanded text ad format is expected to roll out in the coming months; how do they differ from the old text format?
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Rediscover Visitors With Remarketing Ads
By Pete Prestipino
Your best prospects may have already visited your online store but never purchased anything; what are you doing to encourage their return?
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One Small Step for Google, One Giant Leap for Digital Advertisers
By Pete Prestipino
For as long as many of us can remember, advertising fraud has been a real and pervasive threat in the online marketing community.
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INFOGRAPHIC: 6 Types of Effective Retargeting
By Website Magazine
Retargeting gives marketers a second change to convert past visitors into buyers. What's the "right" type for your enterprise?
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5 Better Ways to Deliver Website Content
By Kayla Matthews
Thanks to this list of tips and case studies, you’ll be well on your way to revamping your content strategy.
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Click versus Call: Google’s Bid Adjustment Means Marketers Can Have Both
By Nancy Lim Rothman
Google is again improving the viability of the phone as a marketing channel for today’s brands.
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Is Public Relations Dead? How Digital Marketing Changed the Industry.
By Marcus Howling
Brands cannot continue to grow or compete in today’s market without digital marketing.
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