Speeding Up the Ad Experience with Parallel Tracking
By Pete Prestipino
Too many tracking codes can slow down the advertising experience dramatically, but parallel tracking is here to save the digital day.

Too many tracking codes can slow down the advertising experience dramatically, but parallel tracking is here to save the digital day.
It's smart business to diversify your marketing channels.
Attribution and ad-tracking platform Barometric has released a free tool for Web publishers to identify fraudulent traffic.
Ad tech can be difficult to understand, but advertisers need to start demanding transparency.
It can be easy to forget that marketing is really about people and optimizing/improving the relationship brands have with them.
Ad blockers present a threat, but there is opportunity to deliver more personal and accepted ads.
Internet retailers are desperately looking for ways to generate more awareness and acquire more users - particularly as they use their mobile devices.
Struggling to come up with a great idea for video content? Take some inspiration from North-American-based, tech-focused retailer Newegg.
As header bidding becomes more popular, publishers are moving away from waterfall integrations.
Microsoft will begin using a new chatbot extension, creating an excellent opportunity for digital advertisers.
Google added several new capabilities to its AdWords Scripts in the new AdWords interface which should make account management much easier.
Digital ubiquity is fast approaching as consumers connect wherever they can - including from their TVs. The question is, are enterprises ready?
Advertisers should challenge the biases they may carry to their spending and targeting decisions.
Google's new expanded text ad format is expected to roll out in the coming months; how do they differ from the old text format?
Your best prospects may have already visited your online store but never purchased anything; what are you doing to encourage their return?
For as long as many of us can remember, advertising fraud has been a real and pervasive threat in the online marketing community.
Retargeting gives marketers a second change to convert past visitors into buyers. What's the "right" type for your enterprise?
Thanks to this list of tips and case studies, you’ll be well on your way to revamping your content strategy.
Google is again improving the viability of the phone as a marketing channel for today’s brands.
Brands cannot continue to grow or compete in today’s market without digital marketing.