The Evolution of Brand Ambassadors
By Toby Britton
Before there were influencers, there were brand ambassadors. And like branding, the history of influencer marketing is rich and varied.
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Reddit as a Social Advertising Powerhouse?
By Pete Prestipino
The social media platform is providing advertisers more insights into who saw their ads and how many of those users visited a brand's website.
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Facebook's New Messenger Chat Plugin for Websites
By Pete Prestipino
Businesses will soon be able to engage in conversations with customers on their own websites through Facebook Messenger.
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Twitter Rolls Out 280-Character Tweets, Internet Yawns
By Pete Prestipino
The 140-character limit has long been criticized as too restrictive by users. Will this influence your use of the social media platform?
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Swap Interests for Intent in Social Ads
By Amberly Dressler
Behavior, demographics and interests may not go far enough for advertising on Instagram and Facebook.
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The Best Times to Post on Social Media
By Website Magazine
Posting to social media platforms like Facebook and Twitter can be a challenge; use these optimal post times to increase engagement.
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Self-Serve Search Advertising at Pinterest
By Pete Prestipino
Advertisers will now be able to target customers that are actually searching for products (instead of just browsing for inspiration) on the network.
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5 Reasons to Say "No" to Stock Art
By Katie Lundin
An argument that stock art can cost a business more than the cost of download.
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6 Ways to Use Old Content
By Amberly Dressler
Discover some ethical and data-driven ways to repurpose popular material.
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How to Tweet Better to Improve Your Value & Visibility
By Disha Dinesh
Tips and tools to start improving your value and visibility on the fast-moving social network.
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When to Use a Facebook Official Group
By Amberly Dressler
It may seem that Facebook Groups are low commitment and low maintenance, but that is not the case for companies wanting to do this right.
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A More Merchant-Friendly Instagram
By Amberly Dressler
Merchants who were previously waitlisted might be among those who can tag products on Instagram.
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5 Pro Tips to Keep Online Communities Engaged
By Sharon Savariego
In addition to having the right tools and designated community admins, there are a few more things you can do to keep a community engaged.
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Holiday Content Strategies to Start Now
By Helen Anglin
There's money to be made and website traffic to be gained even from non-retailers committed to creating content this holiday season.
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Tweaking Social Strategy with Twitter's New Notifications
By Amberly Dressler
This new feature indicates what is important to your network, now.
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INFOGRAPHIC: Social Customer Service In Review
By Website Magazine
Social care initiatives have grown dramatically over the years.
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QUICK HIT: Understanding Social Data with Rival IQ & HubSpot
By Website Magazine
“Understanding social data helps marketers better manage their brand, programs, and campaigns across their social and inbound channels.”
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Get to the Source of those Negative Tweets
By Amberly Dressler
A popular sentiment analysis tool announced geo-fencing capabilities.
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5 Better Ways to Deliver Website Content
By Kayla Matthews
Thanks to this list of tips and case studies, you’ll be well on your way to revamping your content strategy.
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Messenger Apps As a Marketing Platform?
By Pete Prestipino
A new SaaS-based platform makes it possible for brands to send content directly to their fan base through messaging apps like Facebook Messenger.
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