The Impact of AI-Generated "Emotional" Language on Customer Engagement
By Pete Prestipino
By leveraging emotion, marketers can gain a competitive advantage in today's always-on digital landscape.
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Making Contact: Are You Maximizing Live Chat’s Value to Your Site?
By Larry Alton
Despite users’ eagerness to take advantage of chat systems, many businesses are still reticent to put live chat front and center on their sites...
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The Four Stages of Marketing Maturity for SMB Merchants
By Website Magazine
Today’s shoppers have high expectations for a seamless and efficient brand experience. What stage of marketing maturity are you in?
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The Undeniable Benefits of Simple Website Design
By Katie Lundin
Make the effort to thoughtfully scale back your website to provide the most impact for the least design and yourcustomers will thank you.
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The Growth of AI in E-Commerce
By Website Magazine
Artifical intelligence is chaning the way e-commerce stores operate...
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Integrate Social Media into Email Campaigns
By EJ McGowan
By using a variety of social platforms that align with the brand, marketers can expand their reach to new audiences and stay connected..
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How Marketing Teams Can Become Data Analysts
By Jeff Cheal
Brands are finding data practices to become increasingly beneficial to their future growth and their bottom line...
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Top 10 Infrastructure Considerations
By Website Magazine
Are you confident the IT infrastructure decisions you make today will be able to scale and transform with the growth of your business?
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Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows
By Pete Prestipino
The way consumers interact with media is almost completely different than it was just a few short years ago...
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Every Moment is Shoppable: Why Adobe's Magento Acquisition Matters
By Pete Prestipino
The software market for omnichannel retailers become a whole lot more interesting this week...
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Brands Are Losing the Opportunity to Connect with Customers
By Pete Prestipino
Reputable email marketers are far more likely to reach their intended audience than peers with lower reputation scores.
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QUICK HIT: Apps Are Driving Mobile Ad Growth Globally
By Website Magazine
Advancements in mobile monetization technology is resulting in big profits for the digital advertising ecosystem.
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The Best Time to Post on Instagram, Facebook & Twitter
By Website Magazine
Timing is everything, particuarly as it relates to brands social media activity.
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9 Key Marketing Strategies You May Have Neglected
By Lexie Lu
Add new methods to your repertoire until you find the perfect mix of marketing tactics.
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The Metrics That Matter Most to Customer Success
By Website Magazine
Discover the secrets of properly measuring customer satisfaction and how to know if your business is becoming more valuable to its users and visitors.
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The Amazon B2B E-Commerce Opportunity in Focus
By Brian Beck
Confront the reality. Business buyers are rapidly shifting to Amazon. If you are not there, you are going to lose to someone else. It’s that simple.
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Business Process Management and the Journey to GDPR Compliance
By Mark Holenstein
Effectively translating strategy into action is the cornerstone of business transformation, and using a BPM system assists...
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Driving the Efficiency of E-Commerce Product Discovery
By Pete Prestipino
Ecommerce websites with fewer distractions are more likely to keep customers focused on purchasing...
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40 Years of Email Marketing
By Website Magazine
More than a third of the U.S. consumers have opened separate email accounts strictly for brand communication.
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Conducting a Successful Website Audit
By Larry Alton
When you really drill down to the most important elements of your digital presence, it’s your website that matters most.
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