5 Affiliate Marketing Management Solutions
As a digital practice, performance marketing remains one of the most effective ways for online merchants to drive conversions.
While there is plenty of data to support the efficacy of such an initiative, many merchants struggle with the channel strategy as well as the actual day-to-day management of affiliates and their affiliate program in general. While Website Magazine editors and contributors routinely address key topics in affiliate marketing in each print issue and within the online Affiliate Insider channel, the affiliate management software is another topic entirely (and an important one obviously).
Fortunately, many solutions exist which make the management of affiliates and affiliate programs easier and more efficient. While many e-commerce solutions offer modules and extensions (for example, Magento users should check out that platform's Connect community), there are numerous options to consider. Below, you'll find five of the top software offerings on the market for managing affiliates. This list is in no particular order but does go into detail into price, functionality and more. Do you know of other affiliate management solutions that deserve a mention? Just share a comment below!
One of the most utilized platforms among mid-size and large retailers is that of DirectTrack. There is a licensing fee for the solution as well as a monthly hosting fee (based on traffic levels). In addition to its strong fraud monitoring tools, the solution offers numerous noteworthy features including real-time graphical reporting, advanced tracking capabilities (e.g. cookie-less server-to-server tracking) and more.
It might be the new kid on the affiliate management software block, but HasOffers has quickly made a name for itself as a powerful and reliable system. Quite a bit higher in terms of the price point for entry (starting at $279/mo), the long list of features should make Hasoffers a serious contender for merchants looking to operate their own affiliate program.
After 15 years in operation, iDevAffilliate (ranging in price from $29 to $59 per month for the leased version and $99 and $399 for the owned version) is a solution that definitely merits the attention of online retailers. The offering integrates into most shopping carts and provides several useful add-on's to help differentiate merchants programs and keep affiliates effective (coupons, QR codes, and various design templates).
Another powerful standalone or hosted affiliate software solution, OSIaffiliate ranges in price from $47.95 to $297.95 per month (based on tracking requests and features/functionality). OSIaffiliate works with most payment gateways and is infinitely customizable as the code itself is open source, making it easier to integrate with third-party applications.
In operation since 2004, PostAffiliatePro offers a software-as-a-service ($29-$99 per month - based on the number of tracking requests - banner impressions, sales/lead registration, click tracking) and a downloadable application ($199). Some of the best features including coupon functionality, split commissions, auto registration for affiliates, and varying commissions structures.