5 Analytics Solutions for Tracking Social Performance
Contrary to popular belief, being a social media professional isn’t all about tweets and memes.
After all, a successful social campaign shouldn’t be evaluated on followers, likes and shares. Instead, it needs to be measured on how effective it is at attracting consumers to your brand and guiding them through the sales funnel. And while connecting a tweet to a subscription or sale may seem like an impossible task, there are a variety of tools available on the ’Net to help with just that.