5 Basics of Mobile-Optimized Email
Email marketers must have a mobile-first mentality if they want their campaigns to have a chance at success. After all, mobile open rates continue to outpace that of desktops, likely because consumers are rarely more than an arm’s length away from their smartphones.
Even though a consumer opens an email on his or her mobile device, however, doesn’t mean they will convert. What’s more, consumers are less likely to convert if the message they open is not optimized for the small screen. This is why marketers must design their email campaigns with mobile top of mind.