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5 Essential Mobile SEO Practices

Posted on 9.23.2014

Quick & Essential SEO Tips for Every Site

A percentage of your website traffic is going to be from users on mobile devices - be they iOS, Android or Windows based. The case has been made to engage in mobile SEO but how should you begin? Take into consideration these five down-and-dirty, quick and simple mobile SEO practices and you'll be well on your way to moving up in the mobile search rankings and better serving your audience.

Redirection: If you're not providing a responsive website (and a good majority don't or can't), make sure that redirections to dedicated mobile websites are working correctly; either through an htaccess file, Javascript or the CSS @media method.

Get Mapped: The fastest way to acquire more local users is to position your brand on the networks they use the most - that means Google of course, but there are several others. Consider these 7 jQuery Map plugins to get you started on a map integration.

Experience: Mobile users look for specific things (phone numbers, directions, etc.) and the first two tips addressed some of those needs, but the experience presented to users remains of paramount importance. Check out a list of some of the best mobile design practices here.

Mobile Sitemaps: Unless you're working with a responsive mobile site, publishing a mobile sitemap is one of the most important practices you can engage in. Ensuring that the search engines can find content that a local audience wants increases your chance of driving traffic (and in-store visits).

Leverage Tech: The way a website looks is important, but how it functions will separate your brand from its competition. Take advantage of technology including click-to-call, mobile coupons, store locations and even bar code scanners and you'll find increased engagement, greater social sharing and more business in general.

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