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5 Mobile Solutions Merchants Cannot Live (Or Convert) Without

Posted on 7.31.2013

Mobile has had a huge impact on the retail industry. Not only are consumers leveraging their devices to find nearby businesses while on the go, but they are also using smartphones as a shopping tool when looking at products in-stores. In order to reap the rewards of this channel, merchants must embrace mobile whole-heartedly.

This doesn’t mean simply maintaining a fully functional mobile-optimized website, but also actively marketing to consumers through this channel. Luckily, the Web is full of tools that can help merchants do just that. Learn about five mobile tools that merchants can’t live (or convert) without below:

Belly

This mobile loyalty program enables businesses to give customers customized rewards, to connect with customers via targeted emails and even remind local customers to visit a brick-and-mortar location via Passbook’s location alerts. Plus, business owners can leverage the platform to view and search through member visits and check out data like time of visit, total visits, points, redeemed rewards and more.

Trumpia

Connect with your customers via text, with Trumpia’s mobile marketing solution. According to the company, SMS marketing is highly effective, with more than 95 percent of messages being opened. Merchants can collect contact information from prospects by using the platform’s Text-To-Join feature as well as increase sales on slow days by sending mobile coupons to customers. Trumpia also offers a variety of other mobile features, including a loyalty program, mobile voting and mobile eCards.

Lightspeed

Lightspeed offers two different POS platforms that work on mobile devices – a Web-based system dubbed LightSpeed Cloud and an Apple-centered system named LightSpeed Pro. While LightSpeed Pro is exclusively for Apple products, LightSpeed Cloud works on any browser-enabled device. The cloud platform can help merchants manage their inventory, sales and customers while on the go. That said, the pro platform includes a few additional features, such as “Show and Sell”, which allows retailers to showcase their products on their iPad and process transactions from anywhere.

Campaigner Responsive Design Templates

A recent study revealed that 41 percent of consumers were left frustrated with email message’s poor design and user experience on mobile last holiday season, which is bad news for merchants since email is still among the top marketing channels. Campaigner’s new responsive design templates, however, allow merchants to create emails that are visibly appealing not only on desktops, but on smartphones and tablets as well.

Plunk

This free app allows users to put together quick tests to see where visitors are tapping on mobile pages. For example, merchants can assemble a test to see how effective their design is at getting prospects to the checkout button. That said, it is important to note that merchants who want to take their mobile testing initiatives a step further can also leverage Plunk’s sister app, Verify.

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