5 Must-Have Google+ Circles for Brands
Google+ holds a treasure trove of features that brands can leverage to engage with their audiences, and one of the most overlooked features is “Circles.”
Google’s Circles enables users to filter the people they follow into categories. For consumers, this feature can help them sort the businesses they follow into different groups than other connections, like their family or friends. When leveraged correctly, Circles also has practical brand uses.
With Circles, businesses can group their customers and industry influencers into categories to make it easier to network with specific groups.