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5 Platforms for Global Aspirations (or Domination)

Posted on 9.30.2013

Brands that expand their business overseas not only increase their opportunities for greater revenue, but also avoid ceding major markets to competitors.

Yet there are still many concerns for merchants looking to expand, including a limited knowledge of a specific market as well as cultural and languages differences. Luckily, there are a variety of platforms available on the Web that can help brands with their expansion efforts, assisting with everything from logistics to market research. Take a closer look at five of these brands below:


Countries Supported: 1 – China
Export Now helps brands, including the NFL, expand to the Chinese market. The platform provides businesses with advice for new market entry and insights into Chinese customer preferences. In addition, the platform helps with inbound logistics, assists companies in setting up, localizing and running their own store, as well as provides SEO, SEM, social media and other marketing services across various Chinese channels, like Baidu, Sina Weibo and Sogou. Plus, Export Now assists brands with fulfillment services and customer support, making the plunge into China much more feasible than one might imagine.


Countries Supported: 196
Businesses can grow globally with payment processing company 2Checkout, which helps brands sell in up to 196 different countries around the world. The platform offers 15 different language options, supports more then 25 currencies as well as a variety of payment options to make it easier and more comfortable for international customers to complete purchases.


Countries Supported: More than 100
Borderfree, formerly FiftyOne, helps brands navigate each step of global expansion, including design, planning, programming, implementation, certification, customer service and more. The company offers an international checkout that greets customers in their own language, as well as offers local pricing, shipping and payment options. Furthermore, Borderfree helps brands stay compliant with customs, includes all duties and taxes in transaction totals and assists with overseas marketing initiatives.

Digital River

Countries Supported: More than 200
The Digital River Global Commerce platform helps brands expand to markets in more than 200 countries. The platform supports 150 different currencies and assists merchants in handling details specific to each country, such as taxes, regulations and e-marketing. Plus, Digital River supports subscription billing, provides end-to-end reporting and offers optimization tools like A/B testing and flexible offers.


Countries Supported: 180
BlueSnap enables merchants to accept payments from consumers across the globe. The platform currently serves more than 5000 merchants, supports shoppers in 180 countries and can localize international shopping experiences with 28 different languages, more than 60 currencies and 110 payment types. In addition, the BlueSnap platform offers management tools for both digital and physical goods, as well as tracking and reporting tools, such as real-time event notifications and live monitoring.

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