5 Popular Mobile Advertising Networks
With the ability to display a variety of ads and the good fortune of almost always being in their users' hands, mobile devices have become a marketer’s best friend.
To help display their ads on more devices many marketers have elected to use mobile advertising networks. Below are five of the most popular and innovative mobile advertising networks that marketers can leverage.
Through its discovery platform dubbed Miip, InMobi is able to personalize consumers' experience by allowing them to converse about products they see and over time it learns what they like. What’s more, Miip also creates discovery zones where users can find new content within apps. Once Miip understands enough about the consumer it is able to create “discovery zones” where the user can find new content with ads embed into each discovery zone.
Appealing to a wide variety of users, Leadbolt offers marketers both a self-serve platform as well as fully managed services. Also, to help keep an eye on their marketing efforts, Leadbolt offers a comprehensive mobile analytics that include install attribution data. Additionally, the mobile advertising network offers Interstitial ads as well as video and native ads.
Boasting an impressive array of clientele including Coca-Cola, Mazda and Warner Brothers, Airpush is a self-serve advertising platform that enables markters to purchase inventory form the Airpush Mobile ad network and all other major real-time bidding exchanges through a single interface. Marketers are able to create and manage campaigns for both iOS and Android devices, as well as target specific users based on their app download history.
One of the most vital things that mobile advertising networks must provide marketers with is accurate data. MoPub endows marketers with a comprehensive dashboard where they are able to “drill down” on performance via filters as well as compare performance across ad sources.
With an audience of more than 156 million, Vdopia connects marketers with more than nine thousand different mobile Web and app publishers. The mobile advertising network is a mobile video-only programmatic platform that worlds on all major operating systems and enables marketers to scale their video ad campaigns up to 150 million unique users. Also, Vdopia enables users to leverage advanced audience segmentation and targeting in order to assure their ads are connecting with the right consumers.