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5 Tools to Improve Your Email Marketing Strategy

Posted on 12.15.2016

:: By Larry Alton, @LarryAlton3 ::


Email marketing is an essential part of doing business in 2016. Email is still considered one of the most useful ways to market your business, generate leads and retain customers.

You’re cheating your business, however, if you aren’t using all the apps available to streamline and augment the process. By relying on certain software and apps, you can significantly improve your email marketing strategy and boost your business as a result. Here are some of the top tools for doing so. 

1. MailChimp

MailChimp has been around since 2001, right around the time that email marketing first got its start. Some say it’s become the standard tool for improving email marketing’s effectiveness, and many businesses have found this to be true. It helps you send better emails based on analytics that show how your emails perform in front of customers. 

MailChimp is also very popular because of the many apps that easily can be easily integrated into the platform to improve your marketing efforts as a whole. It connects with: 

Shopify

Facebook

GoogleAnalytics

Unbounce

DialMyCalls

WordPress

Salesforce 

Drupal

Paypal

…and much more. This is one tool that continues to improve as it helps businesses revolutionize their email marketing campaigns. 

2. ActiveCampaign

ActiveCampaign is another marketing automation suite that can improve your emails and the reach of your marketing campaign. It’s a full CRM with an easy-to-use email newsletter tool for creating interesting monthly handouts. 

What sets this software apart from others in the email marketing sector is its ability to improve customer relations. The information it collects gives you detailed data regarding individual customers. The data is shown in lists based on locations, interests, demographics, and more. It’s a customer personification tool for just $9 per month. 

3. AWeber

You need subscribers to make a successful email marketing campaign. AWeber helps you collect email addresses and add them to your mailing lists. It can easily integrate with WordPress, PayPal, and Facebook to facilitate the collection process. There are also apps that allow you to closely monitor incoming data and add subscribers at any time. 

Most people use AWeber primarily as an address collecting system, but it does have the capability to format and send emails if you want to use it that way. It even has a collection of stock photos you can pull from to give emails a more professional finish

4. Unbounce

Unbounce is a tool that improves your website, not your emails. It’s primarily used to create and optimize landing pages without diving into the complexities of coding and website development. It features excellent A/B conversion testing features to check the performance of each page. As the name suggests, these website improvements can help to minimize bounce rates on your site. 

It might seem strange to pinpoint a tool that doesn’t affect email, but the point of email marketing is to drive consumers to your site, right? Unbounce will help to keep visitors there, turning their curious visits into real conversions.  

5. SendinBlue 

This is a relatively new email and SMS marketing tool that can directly integrate with your site. SendinBlue has plugins for WordPress, PrestaShop, and Magento with an API plugin that lets you integrate it on your own if you choose. It will work directly with your newsletter creation, drip campaigns, and transactional emails. 

This tool gives you the power to design email templates, import HTML emails, and send emails to your integrated list of followers. The email automation is top quality, and the analytics will explain exactly what customers are doing with your emails when they arrive. 

Email marketing is a cinch when you have the right tools. Be sure to take advantage of all that technology has to offer to keep your emails afloat. 


Larry Alton is a professional blogger, writer and researcher who contributes to a number of reputable online media outlets and news sources. In addition to journalism, technical writing and in-depth research, he’s also active in his community and spends weekends volunteering with a local non-profit literacy organization and rock climbing. Follow him on Twitter and LinkedIn.

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