5 Twitter Takeaways from Valentine's Day Disasters

Customers took to Twitter on Friday and over the weekend to express their frustration over delayed deliveries, poor products and overall unhappiness with their Valentine's Day flower purchases.

Major players in the flower industry, like 1-800 Flowers and ProFlowers, were put to the Twitter customer service test. Here are five Twitter takeaways from Valentine's Day Disasters for your own online business:

1. Always Respond

2. Be Human

3. Do What You Say You Will Do

4. Make the Conversation Private

5. Add Employee Names to Conversations

Amberly Dressler

Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.