50 Top Content Management Platforms (2013)
The only thing really “new”
about content marketing is
the buzz that the approach
generates among new
media professionals today.
‘Net workers have always leveraged content, but seemingly overnight the industry collectively realized the path to more meaningful consumer relationships (and greater profits, of course) comes from the ways brands appeal to the hearts and minds of their audience. Yes, it’s the content, but it’s not just the content.
To operate a successful Web presence and execute a successful content marketing strategy today, enterprises also need a reliable and robust content management system. It is the back-end capabilities and consumer-facing experience these software solutions help to provide that often determine an organization’s success. Yet content management systems don’t get the attention they deserve — and historically, they never really have. Sure, there are some useful “magic quadrants,” which aim to reveal the best solutions. There is also certainly no shortage of affiliate- curated lists of top vendors in the software vertical, but there is always a need for unbiased information on the actual popularity of the true leaders, as well as those that are emerging and now warrant, if not demand, attention.
Website Magazine’s Top 50 list for March 2013 focuses on the content management platforms vertical. Wildly popular open-source solutions (WordPress – #1, Drupal – #2 and Joomla – #4) and incredibly robust solutions built by leading software companies (Adobe – #3, Autonomy from HP – #6, among others) can satisfy the needs of the most demanding enterprise-level information publishers and service providers looking to make the Web their digital home.
One thing is for certain, engaging in a content marketing campaign in 2013 will require that enterprises first consider the role a CMS plays in development, execution and measurement. Doing so has the potential to dramatically shorten the virtual road to Web success.