50 Top: Local Matters
Marketing a local business on the Web is challenging on many levels.
Those that tend to be responsible for these initiatives, however, don’t always have the time that is required, much less the interest in learning the many nuances and technicalities required to position themselves effectively in front of consumers in a specific geographic area.
There’s a reason that the “local Web” is important to the success of enterprises today – that’s where the buyers are; and there are plenty of statistics that serve as proof. For example, three out of four mobile searches trigger a follow-up action, whether it’s further research, a store visit, a phone call, a purchase or word-of-mouth sharing. This hasn’t gone unnoticed and the many businesses realizing local’s importance are spending accordingly.
In fact, mobile is expected to be the fastest-growing channel in the local advertising market through 2017 according to a recent forecast from BIA/Kelsey, which examined the growth of local-targeted mobile advertising over the next few years. There’s a lot more to developing a local Web presence than advertising however.
One of the most significant challenges is the overlap between channels and how local intersects with everything from search to social. Fortunately, there are tools, platforms and numerous resources available that can not only expose brands to a bigger local audience (without much investment) but also help bring those prospects and existing customers in the door.
In this edition of Website Magazine Top 50, readers will find some of the most important and popular solutions and platforms available today to make marketing a brand and its products possible on a local level. Obviously the search engines (Google and Bing, perhaps even Yahoo) and the social networks (Facebook and Twitter) play a very important role, but there are many others. Let this list of solution providers serve as your starting point to greater local Web success.
Local Matters @ Website Magazine
Staying up to date on the latest developments in search, advertising, software and the like can be incredibly challenging. Website Magazine is rolling out a new channel to help Web workers focus on matters related exclusively to the local Web. Learn more at wsm.co/channelswm.
Yahoo Dumps Local Reviews, Shows Off Yelp Listings wsm.co/yahooyelp
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