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50 Top: Local Matters

Posted on 6.03.2014

Marketing a local business on the Web is challenging on many levels.

Those that tend to be responsible for these initiatives, however, don’t always have the time that is required, much less the interest in learning the many nuances and technicalities required to position themselves effectively in front of consumers in a specific geographic area.


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There’s a reason that the “local Web” is important to the success of enterprises today – that’s where the buyers are; and there are plenty of statistics that serve as proof. For example, three out of four mobile searches trigger a follow-up action, whether it’s further research, a store visit, a phone call, a purchase or word-of-mouth sharing. This hasn’t gone unnoticed and the many businesses realizing local’s importance are spending accordingly.

In fact, mobile is expected to be the fastest-growing channel in the local advertising market through 2017 according to a recent forecast from BIA/Kelsey, which examined the growth of local-targeted mobile advertising over the next few years. There’s a lot more to developing a local Web presence than advertising however.

One of the most significant challenges is the overlap between channels and how local intersects with everything from search to social. Fortunately, there are tools, platforms and numerous resources available that can not only expose brands to a bigger local audience (without much investment) but also help bring those prospects and existing customers in the door.

In this edition of Website Magazine Top 50, readers will find some of the most important and popular solutions and platforms available today to make marketing a brand and its products possible on a local level. Obviously the search engines (Google and Bing, perhaps even Yahoo) and the social networks (Facebook and Twitter) play a very important role, but there are many others. Let this list of solution providers serve as your starting point to greater local Web success.


Local Matters @ Website Magazine

Staying up to date on the latest developments in search, advertising, software and the like can be incredibly challenging. Website Magazine is rolling out a new channel to help Web workers focus on matters related exclusively to the local Web. Learn more at wsm.co/channelswm.


 

  1. Yelp.com
  2. Yahoo Dumps Local Reviews, Shows Off Yelp Listings wsm.co/yahooyelp

  3. Groupon.com
  4. YellowPages.com
  5. MapQuest.com
  6. FourSquare.com
  7. LivingSocial.com
  8. AngiesList.com
  9. ZoomInfo.com
  10. SuperPages.com
  11. Web.com
  12. MerchantCircle.com
  13. Citysearch.com
  14. Moz.com
  15. ReachLocal.com
  16. Released ReachSEO in April to help SMBs Drive Organic Traffic wsm.co/reachlocalseo

  17. Yext.com
  18. MojoPages.com
  19. Yodle.com
  20. InfoUSA.com
  21. Where2getit.com
  22. DataSphere.com
  23. SinglePlatform.com
  24. BrightLocal.com
  25. LocalVox.com
  26. NeustarLocaleze.biz
  27. OrangeSoda.com
  28. WhiteSpark.ca
  29. DexMedia.com
  30. UBL.org
  31. SproutLoud.com
  32. Alignable.com
  33. Balihoo.com
  34. Factual.com
  35. DataByAcxiom.com
  36. ResolutionMedia.com
  37. Pica9.com
  38. ElementsLocal.com
  39. SweetIQ.com
  40. LocalBizNow.com
  41. RioSEO.com
  42. MarcomCentral.com
  43. MomentFeed.com
  44. SureFireSocial.com
  45. BrandMuscle.com
  46. Placeable.com
  47. SycaraLocal.com
  48. Qiigo.com
  49. Gocella.com
  50. Geotoko.com
  51. AdSoftDirect.com
  52. Boxx.io
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