53% Considering Entrepreneurship
Why are you on the Web – is it an entrepreneurial venture, a source of secondary income – or is this your “real” job?
New research out today from web hosting provider 1&1 reveals that 53 percent of American adults have considered starting their own business, confirming that the entrepreneurial spirit remains strong. On a regional basis, the Southwestern United States had the most entrepreneurial ambitions, with 57 percent considering starting their own business, followed by the Southeastern region (54 percent) and Midwest (52 percent). There is some variation among gender – 59 percent of men versus 43 percent of men – as well as age: those aged 35-44 years are most driven to launch a business at 67 percent.
Another interesting aspect of the research is that nearly 20 percent of those surveyed have considered starting a side project in tandem to their existing job in order to boost income. The average US expectation for the amount of secondary income per year that would make a start-up business worthwhile was $50,384 (gross). Other motivations included the opportunity to be their own boss, a better work/life balance, and a passion for a hobby.
“The Internet makes it much easier today to start a business, said Robert Hoffmann, CEO Hosting at 1&1 Internet. “A powerful website and the right tools to attract customers can often be the key needed to transform a business dream into a real life success.”