Blog

Insights & Analytics for the Digital Advertising Experience

By Peter Prestipino

Consider these questions just a few to get you started thinking about optimizing the modern ad experience.

Using Data to Inform Pricing & Promotion Decisions [a Q&A with Rubikloud]

By Amberly Dressler

Leveraging data from disparate sources to provide more personalized promotions to consumers can seem like a fool's errand.

An API to Help Transform Data Into Narratives

By Pete Prestipino

Companies have long struggled with the adoption of business intelligence (BI) solutions because the tools often require a significant level...

5 Subscription Revenue Stats [Infographic]

By Amberly Dressler

From software to stuff for your dog, almost everything that could be broken down into a monthly subscription was in 2016.

Closing the Online-Offline Gap with Euclid Connect

By Pete Prestipino

Euclid Connect’s in-store identity and behavioral targeting solution enables Oracle Marketing Cloud customers to expand audiences...

Connecting Search Console to Google's Data Studio

Users of Search Console will now be able to build reports that show how their search traffic changes over time, where traffic is coming from...

Predict and Bring Back Straying Subscribers

By Amberly Dressler

The subscription business model is taking off. For companies, it’s a stable business model tha...

Visualize Web Performance Data with Custom Charts

By Allison Howen

Data, especially big data, can be difficult to analyze for even the savviest digital marketers. Fort...

#WebTechWatch; Attendize, TextoGrafo, and More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profil...

3 Simple Ways to Optimize Your Website With Analytics

By Administrator

Want Your Website Bringing in Traffic With Every Click? Discover three simple ways to optimize your...

360 Videos Get Guides and Heatmaps

By Peter Prestipino

Facebook launched two new creator tools this week that will give publishers additional (and arguably...

40+ Data Points Added to Google's Core Reporting API (Analytics)

By Peter Prestipino

Web workers can expect to see a lot more in the way of data within the applications they interface w...

4 Website Elements That Need A/B Testing

:: By Larry Alton, @LarryAlton3 :: In today’s Internet landscape, there’s no time for s...

5 Secrets to Improve Conversion Rates for Online Sales

Edwin Choi, CellularOutfitter.com Those in digital retail are familiar with an ever-present problem...

6 Numbers to Determine Campaign Effectiveness

:: By John Unger :: When you add up all of the human resources required to design and execute a mar...

7 Warning Signs Your Marketing Isn’t Data Driven

By Administrator

:: Heather Burton, Webtrends :: All marketers say they are – or want to be – data drive...

8 Changes to Digital Marketing in 2016

:: By Liz Martin, Webtrends :: No, 2016 won’t be the year of mobile. Again. Nor will it be th...

9-Step Blog Content Audit

By Administrator

By Solomon Thimothy, Clickx There are a lot of elements and moving parts involved in content market...

A New Entry into Engagement Analytics

Analytics have become a rising star in the business world today. To fully capitalize on the in...

A Web Performance Challenge (Contest)

By Peter Prestipino

Yottaa (web performance provider seen here) and Zeroload (a French Web consultancy) today announced ...