Blog

Using Data to Personalize the Adaptive Journey

By David Harp

Marketing is about building relationships, but doing so authentically, consistently and at scale poses a challenge for most marketers.

Designing for the Mobile Email Experience

By Pete Prestipino

With well over half of consumers opening their email on mobile devices, it's time that designers start developing a better experience.

Channel Marketing Insights that Matter

By Pete Prestipino

Consumers appear to favor email over social media for interacting with brands.

Trigger Emails Generate 5x the Click Rate

By Amberly Dressler

Four types of "trigger" emails can significantly increase key performance indicators.

Email Gets Personal with Custom Images

By Pete Prestipino

Technologies are emerging which stand to further brands personalization initiatives.

Email Vs. Social (2017)

By Website Magazine

Which marketing channel drives the highest level of performance?

Why the Google Docs Phish Caught Fire

By Peter Hesse

A clever and sophisticated phishing attack hit this week, but what went wrong and how can another one be prevented.

Real-Time Pricing & Inventory Solution for Email

By Walter Mourning

Many marketers find it difficult to create personalized marketing at scale, accurately delivering continually changing prices and inventory data.

How Stale Prices Can Kill an Email Campaign (and What Marketers Can Do)

By Vivek Sharma

Integrating real-time pricing and inventory into emails can build brand credibility and increase sales.

Past the Tipping Point: Strategies and Metrics for Mobile-Minded Email Marketers

By EJ McGowan

Take the time to understand your audience's email interaction patterns on mobile.

Serving Up Content in the Attention Economy

In this attention economy, it’s mission critical to serve content that is relevant and tailored to users interests.

Building a Killer Email Marketing List

By Amberly Dressler

Building your email list should be one of your top priorities.

Clean Up Your Email List With Ease

By Pete Prestipino

Most digital brands send email, but few have a clear understanding of their channel performance and specifically their deliverability.

Data is the Fuel of the Future at Campaign Monitor

By Pete Prestipino

There is a great deal of activity in the tech space that makes delivering data-driven experiences a reality.

Automate Order Notifications with MailChimp

By Jenn Borchert

Mailchimp has introduced a new automation solution for e-commerce businesses to design and send personalized transactional emails

Better Mobile Payments for the Non-Profits

By Pete Prestipino

Today's "mobile-first" experience demands enterprises think through how visitors are interacting with their digital presence...

Real-Time Alerts for Email Deliverability Problems

By Website Magazine

Most marketers don’t immediately recognize when they’re having deliverability issues. That stops now...

Co-Registration Marketing in Action

By Amberly Dressler

Some quick examples of how brands set consumer expectations about partner promotions.

An Ethical Approach to Co-Registration for Email Marketers

By EJ McGowan

Co-registration can be a profitable email strategy if marketers approach it ethically.

Mailgun Snags Millions for Email Automation and Deliverability

By Pete Prestipino

Developer-focused email automation (and deliverability) platform Mailgun will be spun out from Rackspace