Is Your Shopping Ad in the Absolute Top Spot?
By Pete Prestipino
Google is rolling out two new reporting features in "product status" reporting and "absolute top" impression share.
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Set It & Forget It Marketing Is Over
By Pete Prestipino
To be successful in today's digital landscape, enterprises must be able to take a range of market dynamics into consideration...
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Using Outbrain's Extended Network to Reach Target Audiences at Scale
By Sal Branson
The new OEN offering enables marketers to access additional native inventory and buy those ad placements using CPC pricing...
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Tapping Into the New LinkedIn Audience Network
By Pete Prestipino
Audience networks are increasingly common among companies with immense advertising potential...
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Looming Changes to AdWords Ad Rotation
By Pete Prestipino
Google announced that it will be simplifying their ad rotation options to just two settings: “optimize” and “rotate indefinitely”
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Bing Brings Dynamic Search Ads to the U.S.
By Brett Cumberland
Bing's Dynamic Search Ads are served by landing page content instead of keywords provided by the advertisers...
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E-Commerce Quickly Disrupting Advertising, Not Just Retail
By Chris Peterson
As e-commerce companies plow through the advertising landscape from digital to TV media, they leave many traditions behind them.
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Back to Basics: What's the Difference Between SEO and PPC?
By Derek Robinson
To get ranked that high on Google, there are basically two ways to do that (SEO and PPC), but which is right for your business?
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Google's War Against Popups Continues in All Its Self-Serving Glory
By Pete Prestipino
Pop-ups are responsible for a whopping 97 percent of noted violations according to a new report from the Coalition for Better Ads.
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Dramatic Changes to Google's Sitelinks on Mobile Search Results
By Pete Prestipino
The manner in which Google's mobile search ads show sitelinks, callouts and structured snippets is changing - and really, in quite dramatic fashion.
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Taptica Acquires Tremor Video's DSP for $50 Million
By Pete Prestipino
The obvious alignment between these two demand side focused businesses should prove to be an appealing one for advertisers.
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Keyword Research From Your Mobile Device
By Tim O'Brien
The new Conductor Insight app enables marketers to conduct keyword research from their mobile devices, explore trends, topics and competition.
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Interest in Native Programmatic Stronger Than Ever
By Pete Prestipino
Discovery platform Outbrain announced the acquisition of Zemanta this week, a demand-side platform for programmatic native advertising.
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Increase Inbound Call Volume with Google's Call Bid Adjustments
By Pete Prestipino
AdWords advertisers will now be able to use call bid adjustments to increase bids on campaigns that drive calls.
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Google Reiterates: No More Pop-Unders (or Overs) For You
By Pete Prestipino
Google is no longer permitting the placement of AdSense ads on pages loaded as a popup or popunder, or pages that trigger them.
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2017 Advertising Fraud Solution Roundup; The Names to Know
By Website Magazine
There are software solutions doing all they can to prevent advertisers from wasting their budget on website traffic and users of poor quality.
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Who Will Do Your Media Planning in the Future…People or Machines?
By Scott Turner
Experts predict machines will have an advantage over people in the near future.
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The Dangers and Perils of Remarketing to YouTube Viewers
By Pete Prestipino
AdWords advertisers can now use YouTube video views and channel interactions as the basis for remarketing lists for search ads (RLSA) campaigns.
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Waiting On A Train with Location-Based Targeting
By Pete Prestipino
The need for such location targeting is driving growth for software and solution offerings that can provide such capabilities.
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Get Rich Quick With Native AdSense Ads
By Pete Prestipino
As consumers grew blind to display advertising over the years, advertisers and publishers began embracing any format that yielded results.
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