Is Your Shopping Ad in the Absolute Top Spot?
By Pete Prestipino
Google is rolling out two new reporting features in "product status" reporting and "absolute top" impression share.

Google is rolling out two new reporting features in "product status" reporting and "absolute top" impression share.
To be successful in today's digital landscape, enterprises must be able to take a range of market dynamics into consideration...
The new OEN offering enables marketers to access additional native inventory and buy those ad placements using CPC pricing...
Audience networks are increasingly common among companies with immense advertising potential...
Google announced that it will be simplifying their ad rotation options to just two settings: “optimize” and “rotate indefinitely”
Bing's Dynamic Search Ads are served by landing page content instead of keywords provided by the advertisers...
As e-commerce companies plow through the advertising landscape from digital to TV media, they leave many traditions behind them.
To get ranked that high on Google, there are basically two ways to do that (SEO and PPC), but which is right for your business?
Pop-ups are responsible for a whopping 97 percent of noted violations according to a new report from the Coalition for Better Ads.
The manner in which Google's mobile search ads show sitelinks, callouts and structured snippets is changing - and really, in quite dramatic fashion.
The obvious alignment between these two demand side focused businesses should prove to be an appealing one for advertisers.
The new Conductor Insight app enables marketers to conduct keyword research from their mobile devices, explore trends, topics and competition.
Discovery platform Outbrain announced the acquisition of Zemanta this week, a demand-side platform for programmatic native advertising.
AdWords advertisers will now be able to use call bid adjustments to increase bids on campaigns that drive calls.
Google is no longer permitting the placement of AdSense ads on pages loaded as a popup or popunder, or pages that trigger them.
There are software solutions doing all they can to prevent advertisers from wasting their budget on website traffic and users of poor quality.
Experts predict machines will have an advantage over people in the near future.
AdWords advertisers can now use YouTube video views and channel interactions as the basis for remarketing lists for search ads (RLSA) campaigns.
The need for such location targeting is driving growth for software and solution offerings that can provide such capabilities.
As consumers grew blind to display advertising over the years, advertisers and publishers began embracing any format that yielded results.