6 Social Media Analytics to Track
Brands around the world are putting valuable resources, including time and money, into their social media initiatives every single day.
To make sure that these resources are not being wasted on the social Web, it is important for marketers to pay close attention to the performance of their social media campaigns. Fortunately, both Facebook and Twitter offer rather detailed insights into how well marketers are engaging their audiences.
By taking advantage of these insights (and looking past surface-level engagement metrics), marketers can measure the impact of specific content and use that data to optimize future campaigns.
..:: Click here to discover three of the most important metrics that marketers should be tracking on two of the ’Net’s most popular social networks. ::..