6 Tactics for Boosting Email Opens and Clicks
Despite the unpredictability of the ever-changing Web, email continues to solidify itself as a top marketing strategy with every passing year.
In fact, Econsultancy’s 2014 Email Marketing Industry Census found that revenue from email increased by 28 percent year-over-year. The biggest challenge with email, however, is getting subscribers to actually open messages, as most have an influx of marketing messages delivered to their inbox every single day. That said, even if the subscriber opens a message, marketers still have the challenge of getting that subscriber to take action. Fortunately there are steps marketers can take to increase engagement with their campaigns.