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67 New Themes to Help Bigcommerce Merchants Drive Sales

Posted on 2.24.2016

Bigcommerce has unveiled 67 new responsive themes for its platform. 

The themes are designed to help merchants grow their businesses, enabling merchants to select designs optimized for a variety of catalog sizes, merchandise categories and promotions to create a better shopping experience for their customers across devices.

It is important to note that the new themes are created in collaboration with e-commerce design agency Pixel Union. What’s more, the themes will continue to evolve to include advanced features that are usually only available with fully customized websites. In fact, merchants that purchase new themese from the Bigcommerce Marketplace will receive continuous updates, enhanced functionality and support from Pixel Union.

“The key to success in today’s hyper-competitive retail market is to sell not only a product, but an entire experience to the shopper,” said Tim Schulz, chief product officer at Bigcommerce. “With our new themes, and the new development framework that powers them, our merchants will make an incredible first impression on today’s sophisticated online shoppers and ultimately sell more than they would on any other ecommerce platform in the world.”

The new themes provide merchants with optimized designs for mobile shoppers, built-in faceted search functionality, one-page checkout and the ability to customize storefronts with font, color palettes, branding, social media icons and more. The themes are currently available to select customers and will be made available to everyone later this month. The designs can be purchased in the Theme Marketplace, with prices ranging from $145 to $235. Plus, seven styles of free themes are also available.

“There is nothing more important than connecting your brand with shoppers, and these new themes will help merchants attract and convert even the most discerning customers,” said Ben Moore, CEO at Pixel Union. “Bigcommerce is putting a major focus on the end-to-end customer journey with these new themes, and that’s going to help merchants communicate their brand better and do more with their storefront to drive sales and build lasting relationships with their customers.”

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