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68% Shop Once Per Month; 2015 E-Commerce Trends

Posted on 6.15.2015

A new study from WalkerSands Communications is shedding light on the current state of e-commerce, revealing that consumers are shopping online more frequently and purchasing a broader selection of products.

In fact, the study found that 68 percent of U.S. consumers are shopping online at least once per month, which is an increase from 62 percent a year ago. Moreover, 28 percent of these consumers make Web purchases at least once a week. Additional data shows that 4 out of 10 consumers are open to purchasing any type of product online from either retailers or third-party websites like Amazon. That said, consumers trust Amazon more than retailers in 10 out of 11 product categories. Consumers are also purchasing more expensive items online, with 76 percent saying they would spend more than $100 on a product without seeing it first, which is up from 70 percent in 2013.

WalkerSands Communications also shed light on incentives like free shipping and free returns, revealing that fee shipping is the top reason consumers say they would shop online more (83 percent), followed by free returns (65 percent) and one-day shipping (62 percent). Free returns can also help drive sales for big-ticket items, as the study found that nearly three times as many consumers would purchase a product online costing more than $1,000 without seeing it if returns were free.

It is also important to note that the study shed light on emerging technologies, such as mobile payments and drones. According to the data, 8 out of 10 consumers have some hesitancy about using mobile payment services due to security and privacy concerns. That said, 4 percent of consumers said they used Apple Pay in the past year, with 18 percent saying its introduction makes them more likely to make a purchase with their smartphone in the near future.

Furthermore, 66 percent of consumers say they expect to receive their first drone-delivered package in the next five years while four out of five shoppers say drove delivery within the hour would make them more likely to order online from a retailer. Other noteworthy stats reveal that almost 80 percent of consumers are willing to pay for drove delivery, with 48 percent saying they would pay at least $5.

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