Can Publishers Deliver Better Results?
By Pete Prestipino
Measurement and analytics vendor Integral Ad Science has announced an optimization solution to help publishers maximize inventory yield.
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The Rise of Marketing Mix Modeling
By Corinne Hanson
Accurate and detailed reporting is of paramount importance to the success of digital advertising initiatives for brands both large and small.
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Programmatic Ad Buying in Decline
By Louis Webb
Programmatic ad buying declined 12 percent in Q1 2017 versus the same time last year.
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Improve Your Search Value by Combining PPC & SEO
By Andy Beohar
Mixing paid and organic search strategies can give marketers the traffic boost they crave.
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Seriously, How Long Can You Ignore Podcasting?
By Pete Prestipino
Podcast ad revenue grew 85 percent since last year (2016) and is on track to reach more than $220 million in 2017.
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Is This a Better Keyword Tool for Digital Advertisers?
By Pete Prestipino
WordStream has unveiled a new and vastly improved keyword tool designed for digital advertisers (instead of SEOs).
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Google's AdWords Editor Keeps Getting Smarter
By Pete Prestipino
Google has released a new version of its AdWords Editors that should simplify advertiser workflows and make it far easier to manage campaigns.
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Where Mobile Programmatic Ad Fraud is the Worst
By Ken Meloni
In which countries is RTB impression fraud the worst and which categories see the most malicious activity?
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Compare Your Ad Campaigns Against Competitors
By Pete Prestipino
Bing Ads now offering competitive metrics (aka share of voice metrics) to in-line performance views for advertisers.
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Bringing Clarity to Programmatic
By Walter Keith
Digital advertising solution Collective has announced that more than 30 integrations are now available for its Visto Enterprise Advertising Hub.
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Capturing the Attention of Fast-Moving Consumers
By Theo Page
Did you ever watch a consumer as they surf the Web? They are fast moving and often pay little attention to what enterprises wish they would be doing.
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Display Ad Compression with Brotli
By Ken Biggs
The Web as you know it would not exist if publishers weren't able to monetize their offerings through advertising.
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Header Bidding Choices for Amazon Publishers
By Pete Prestipino
PubMatic has announced an agreement with Amazon to expand publisher access to programmatic demand through its revenue management platform.
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Use In-Market Audiences to Find Ideal Consumers
By Pete Prestipino
Bing is releasing new pilot offerings to help advertisers reach ideal consumers in the digital moments that matter...
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How Artificial Intelligence is Revolutionizing the Ad Industry
By Mark Shore
Smart advertisers will invest in this new technology to drive better outcomes in their campaigns.
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Pinterest Looks to Big Data to Help Advertisers Maximize Sales Lift
By David Pepper
Big data and predictive analytics solution IRI is getting cozy with one of the Web's social media elite in Pinterest.
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What's Facebook Hiding in the Advertising Department?
By Pete Prestipino
Facebook's new "pre-campaign transparency tool" will enable advertiser to review where ads "could" run on and off the platform.
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Bidding Strategies at AdWords in Focus
By Pete Prestipino
While advertising professionals won’t be out of work any time soon, their jobs have become increasingly less complicated.
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Death to the Desktop with Device Targeting from Bing Ads
By Pete Prestipino
Advertisers using Bing Ads now have access to Desktop bid adjustment modifiers, making it possible for pure mobile campaigns.
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Performance Marketing for Streamers Comes to Twitch
By Pete Prestipino
The Amazon subsidiary and popular game streaming platform is expanding its affiliate program and it could prove quite lucrative.
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