Can Publishers Deliver Better Results?
By Pete Prestipino
Measurement and analytics vendor Integral Ad Science has announced an optimization solution to help publishers maximize inventory yield.

Measurement and analytics vendor Integral Ad Science has announced an optimization solution to help publishers maximize inventory yield.
Accurate and detailed reporting is of paramount importance to the success of digital advertising initiatives for brands both large and small.
Programmatic ad buying declined 12 percent in Q1 2017 versus the same time last year.
Mixing paid and organic search strategies can give marketers the traffic boost they crave.
Podcast ad revenue grew 85 percent since last year (2016) and is on track to reach more than $220 million in 2017.
WordStream has unveiled a new and vastly improved keyword tool designed for digital advertisers (instead of SEOs).
Google has released a new version of its AdWords Editors that should simplify advertiser workflows and make it far easier to manage campaigns.
In which countries is RTB impression fraud the worst and which categories see the most malicious activity?
Bing Ads now offering competitive metrics (aka share of voice metrics) to in-line performance views for advertisers.
Digital advertising solution Collective has announced that more than 30 integrations are now available for its Visto Enterprise Advertising Hub.
Did you ever watch a consumer as they surf the Web? They are fast moving and often pay little attention to what enterprises wish they would be doing.
The Web as you know it would not exist if publishers weren't able to monetize their offerings through advertising.
PubMatic has announced an agreement with Amazon to expand publisher access to programmatic demand through its revenue management platform.
Bing is releasing new pilot offerings to help advertisers reach ideal consumers in the digital moments that matter...
Smart advertisers will invest in this new technology to drive better outcomes in their campaigns.
Big data and predictive analytics solution IRI is getting cozy with one of the Web's social media elite in Pinterest.
Facebook's new "pre-campaign transparency tool" will enable advertiser to review where ads "could" run on and off the platform.
While advertising professionals won’t be out of work any time soon, their jobs have become increasingly less complicated.
Advertisers using Bing Ads now have access to Desktop bid adjustment modifiers, making it possible for pure mobile campaigns.
The Amazon subsidiary and popular game streaming platform is expanding its affiliate program and it could prove quite lucrative.