Let Your Branding Goals Match Your Marketing Strategy
By Lexie Lu
While branding and marketing aren't the same things, they are intricately woven together, and each has an impact on the other.
Blog
Back to All Channels-
-
Track These Key Customer Metrics
By Website Magazine
Starting taking a data-led approach to tracking and analyzing customer behaviors.
-
Influencing the Influencers
By Pete Prestipino
Start thinking now about how your enterprise can build better relationships with influential subject matter experts...
-
Practical Big Data for Small Biz UX & Search Optimization
By Travis Bliffen
There is a ton of data out there, but for that information to be valuable, you must first make it usable.
-
Optimize Google's Universal App Campaigns
By Pete Prestipino
Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
-
Social Ad Spending Remains Strong
By Pete Prestipino
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
-
The Critical Question for Developers: Native or Web Based App?
By Jeremy Hogan
The average American checks his or her phone every 12 minutes, looking at the device more than 80 times over the course of each day.
-
Beyond Bitcoin: How Blockchain Tech Is Reshaping the World
By Heidi Yu
Keep your eyes open; some truly interesting and disruptive developments are about to take place thanks to the blockchain.
-
Enhancing Ecommerce Email with UGC
By Pete Prestipino
Yotpo and Oracle Bronto annonuced an integration to sync ratings/reviews to merchant product catalogs.
-
Ecommerce Website Optimization [INFOGRAPHIC]
By Website Magazine
Discover practical guidance for optimizing an online presence for e-commerce audiences.
-
3 Reasons to Look Beyond Instagram to Build Your Brand
By Mike Svatek
To realize the full potential of word-of-mouth marketing, merchants need the tools to showcase meaningful customer stories.
-
Growth Opportunity: Localize Your B2B Site for Spanish-Speaking Business Owners
By Craig Witt
The double-digit growth of Spanish-speaking businesses across the United States offers B2B marketers huge potential...
-
Buying Disconnect & The Role of Trust in B2B Deals
By Pete Prestipino
85% of vendors say they are open about their product’s limitations but only 37% of buyers thought their vendor lived up to that promise.
-
Where to Launch Your Startup
By Website Magazine
The Web is everywhere so if you have a killer idea for a startup you can launch anywhere in the world (not just Silicon Valley).
-
Long-Form Content Writing Basics
By Pete Prestipino
When it comes to revenue and engagement, there are few things that matter more than well planned, in-depth, and thoughtful content.
-
Outside Youtube with the New Outstream Video Ad Unit
By Evan Kim
Google new video ad unit does not require placement in a YouTube video.
-
Value Exchange Ads Lead to Higher Engagement
By Pete Prestipino
Overview of a recent TapJoy study on the effect of rewarded ads on user value.
-
Power Up With These JavaScript Libraries and Frameworks
By Pete Prestipino
True mastery of JavaScript is highly prized in the digital world; check out some scripts to power up your website's frontend.
-
Are Users Wired to Respond to Visual Marketing?
By Website Magazine
The brains/minds of end-users are wired for visual processing - are you delivering a digital experience that addresses this reality?
-
Resource Allocation Controls for Web Hosting Resellers Using Plesk
By Pete Prestipino
In the realm of hosting, the more control you have over system usage the better the experience for all parties involved.
Request a Free Subscription to Website Magazine!