Blog

Creative Ways to Get Media Coverage

By Amberly Dressler

Nine public relations experts share their advice for getting positive press attention.

Finding A Better Paywall Solution for Digital Publishers

By Pete Prestipino

With banner blindness at crisis levels, publishers are looking at any tactic that will enable them to stay out of the red and in the black.

Typography in Email

By Website Magazine

If you believe that designers choice of typography doesn't matter, perhaps it's time you think again.

Google Reiterates: No More Pop-Unders (or Overs) For You

By Pete Prestipino

Google is no longer permitting the placement of AdSense ads on pages loaded as a popup or popunder, or pages that trigger them.

Stay Ahead of Attackers & Potential Cyber Threats From East to West

By Pete Prestipino

There are several technology-driven solutions aiming to help those in security and IT ops stay ahead of potential threats.

Google's Shapeshifting, Parametric, Responsive Spectral Font

By Pete Prestipino

Google Fonts has updated its collection with its first "parametric" font.

How & Where Explainer Videos Fit Into the Marketing Funnel

By Website Magazine

Discover how one intriguing video format fits into brands' broader marketing initiatives.

PageRank, CheiRank or Both? Communicative Nodes in SEO Focus

By Pete Prestipino

There's more to SEO ranking than the number and quality of inbound links - and we're not talking about site speed or information architecture.

11 Steps for a Successful Small Business Content Marketing Campaign

By Travis Bliffen

Content marketing is the soup du jour for good reasons and small businesses would be wise to sample the strategy.

Do Hreflang Right the First Time To Go International With Ease

By Pete Prestipino

Websites making the move into international markets should consider the language and location of their user.

2017 Advertising Fraud Solution Roundup; The Names to Know

By Website Magazine

There are software solutions doing all they can to prevent advertisers from wasting their budget on website traffic and users of poor quality.

Popular Content Marketing Tools (2017 Edition, Volume 1)

By Website Magazine

There are hundreds of software solutions available today for businesses to produce, organize and optimize their digital content.

When Will Retail Deals Wake Up from their 2016 Coma?

By Amberly Dressler

After a near-record year, dealmaking has slowed.

In Pursuit of Unified Omnichannel Fulfillment

Cloud-based retail order management system (OMS) OrderDynamics announced an integration between its platform and the Salesforce Commerce Cloud.

Delivering Email Analytics for Growing Brands

By David Page

It was not that long ago when businesses looking to understand their marketing performance needed to hire a team of data scientists.

Managing Reviews and Testimonials for Real Estate Pros

By Tim Ginty

Real estate sales and marketing platform Placester announced its integration that will enable its users to manage reviews and testimonials.

Matching Content to Consumers

By Pete Prestipino

Artificial intelligence is influencing nearly every aspect of the consumer experience, including how automobiles are bought and sold.

Who Will Do Your Media Planning in the Future…People or Machines?

By Scott Turner

Experts predict machines will have an advantage over people in the near future.

E-Commerce Barometer (2017)

By Website Magazine

Discover some fascinating statistics on the state of Internet retail and what's motivating users to purchase.

12 Rules for Giving Negative Feedback

By Website Magazine

Nobody likes to be the bad guy or gal, but there are ways to make giving negative feedback less stressful.