Buying Disconnect & The Role of Trust in B2B Deals
By Pete Prestipino
85% of vendors say they are open about their product’s limitations but only 37% of buyers thought their vendor lived up to that promise.
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Where to Launch Your Startup
By Website Magazine
The Web is everywhere so if you have a killer idea for a startup you can launch anywhere in the world (not just Silicon Valley).
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Long-Form Content Writing Basics
By Pete Prestipino
When it comes to revenue and engagement, there are few things that matter more than well planned, in-depth, and thoughtful content.
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Outside Youtube with the New Outstream Video Ad Unit
By Evan Kim
Google new video ad unit does not require placement in a YouTube video.
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Value Exchange Ads Lead to Higher Engagement
By Pete Prestipino
Overview of a recent TapJoy study on the effect of rewarded ads on user value.
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Power Up With These JavaScript Libraries and Frameworks
By Pete Prestipino
True mastery of JavaScript is highly prized in the digital world; check out some scripts to power up your website's frontend.
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Are Users Wired to Respond to Visual Marketing?
By Website Magazine
The brains/minds of end-users are wired for visual processing - are you delivering a digital experience that addresses this reality?
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Resource Allocation Controls for Web Hosting Resellers Using Plesk
By Pete Prestipino
In the realm of hosting, the more control you have over system usage the better the experience for all parties involved.
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Sync Email Data to Digital Service Providers with Ease
By Pete Prestipino
Digital marketers need to have their most current user email data validated and synced to their email service provider in real-time.
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With Ad Blocking on the Rise, Will Publishers Embrace Google's Funding Choices?
By Pete Prestipino
Publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.
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Find Your Next Podcast Host
By Pete Prestipino
Podcasting platform Anchor has released a new feature that will enable podcasters to find like-minded people to work with on their broadcasts.
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An SMB Guide to Facebook Insights
By Website Magazine
Managing a popular, effective social media presence requires a strategy, and that demands the proper use of Facebook Insights.
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Crafting a Positioning Strategy for Your Brand & Implementing it on the Web
By Travis Bliffen
One important but overlooked element behind any marketing strategy (especially multi-channel online marketing) is brand positioning.
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3 Steps for Improved Digital Marketing Performance
By Santi Pierini
Practical guidance on creating evaluation metrics for the entire digital strategy and incentivizing teams to work together.
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Don't Put Your Graphic Design Budget on the Back Burner
By Lexie Lu
When trying to get a business running, it is easy to put design on the back burner and focus on other elements of growing revenue.
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14 Ways to Generate Backlinks
By Website Magazine
Despite the increasing importance of speed and security, the number and quality of backlinks is still what matters most.
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Elements of the Perfect Product Detail Page
By Website Magazine
Most Web professionals aren't satisfied with their conversion rate; if that sounds like you, where should you start?
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How to Embed AI in your Enterprise App
By Tripti Rai
If there is one application category where you can see the implication of AI at large, it has to be the Enterprise.
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How to Serve Up an Appetizing Website User Experience
By Mikel Bruce
5 critical elements that drive conversion rates and revenue
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GDPR and the U.S. Retail Industry: How Businesses Can Minimize Risk
By Greg Sparrow
The GDPR has raised a number of questions as to whether businesses are properly prepared to comply.
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