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7 Ways the Mobile Consumer Changes Everything

Posted on 11.06.2014

Shopper's mobile use in research and buying is exploding. Currently, eight in ten smartphone owners are smartphone shoppers. And by 2016, 85% of all digital shoppers will be mobile shoppers as well. It's no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, fast becoming the norm rather than the exception.

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