71% of Marketers Will Increase Content Marketing Budgets

Peter Devereaux
by Peter Devereaux 28 Jan, 2014
71% of Marketers Will Increase Content Marketing Budgets

Content marketing was one of the digital darlings of 2013 and it's expected to have an even more impressive 2014.

A new report from Curata reveals that most marketers (71 percent) are planning to increase their content marketing budgets in 2013. One-quarter of respondents indicated they will keep their content marketing budgets the same this year, while just four percent indicated they would decrease their spend on the tactic.  

When it comes to the priorities that marketers place on content marketing, driving sales and leads topped the list, following closely by engaging customers, buyers, and influencers.

The Curata report is filled with some useful data including impact, the ideal mix of content (created, curated, syndicated), and more that's definitely worth the attention of content marketers and internet professionals alike.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.