Blog

Analytics at the Speed of Thought

By Peter Prestipino

In order to gain true insight into customer and prospects' opinions, needs and wants, enterprises ne...

Analytics and E-commerce, Helping Each Other Grow

By Derek Schou

As e-commerce expands so too must the suite of products that help companies monitor their performanc...

Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information

By Administrator

:: By Dr. Suresh Divakar, Ugam :: It’s no secret that technology has radically transformed th...

Analyze Visual Networks with Piqora

By Allison Howen

Piqora, the company formally known as Pinfluencer, has added to its marketing suite by including tre...

Analyze Complex Data for Better Omnichannel Performance

By Allison Howen

RichRelevance has teamed up with search-driven analytics provider ThoughtSpot to help retailers anal...

Anomaly Detection in Adobe Analytics

By Peter Prestipino

There has been a surge of products from digital solution providers emerging that hope to help market...

App Annie Comes to Amazon Appstore

Promoting applications need not be limited to Google Play and the iOS App store – Amazon Appst...

App Watch: Making Sense of Social Media Intelligence with Unmetric

Social media intelligence platform Unmetric has launched a mobile app that enables marketers to moni...

Are Facebook's Metrics Corrections Reason for Concern?

By Peter Prestipino

If you are spending any money on Facebook ads, you should be very, very concerned at this point. Ov...

Are Marketing Budgets in a Free for All?

By Amberly Dressler

Despite tremendous advancements in both standalone analytics solutions as well as those offered thro...

Ask an Economist: Holiday Sales Projections for Retail

By Administrator

By Danielle Marceau, Sr. Economist at Prevedere It’s been a tough year for the retail industr...

Audience Opportunity Report from Get Smart Content

By Allison Howen

Get Smart Content has launched a free tool called the Audience Opportunity Report, which allows bran...

Attribution, Measurement Top Concerns for Mobile Marketers

By Peter Prestipino

It's tough to deny the important role mobile devices play in modern marketing, but that doesn't make...

Better Visualization of Search & Social Performance

Companies spend millions of dollars on their digital efforts and in order to know if their money is ...

Big Data, Bigger Personalization Opportunities

By Amberly Dressler

Marketers recognize the importance of leveraging customer data but struggle to mine it, making big d...

Big Data Proves Tough to Implement

By Derek Schou

CA Technologies has recently released its latest study on the state of big data and the benefits and...

Big Data Exploration with Webtrends

Digital marketing solution provider Webtrends has rolled out its Explore data exploration applicatio...

Big Data and the "Undisputed" Need for Data Processing

The process of taking a company from national to international is drawn out and tiresome but, if don...

Big Data Analytics Provider Reaps Benefits of Healthy Market

As e-commerce grows and expands so too does the amount of data that merchants are left with. This m...

Bigger, Bolder Tests for Better Returns in the New Year

:: By Doug Cohen, SiteSpect :: In the highly competitive world of online retail it’s all abou...