Consistency Rules & The Role of Video Advertising Frequency
By Pete Prestipino
Advertising, video advertising in particular, is not a one-time affair - it requires consistency if it's going to work.
Blog
Back to All Channels-
-
Local Matters to Snap; Is it The Same for Millennials?
By Pete Prestipino
With the recent acquisition of Placed, Snap is addressing a significant problem in the market - that online ads are capable of driving offline sales.
-
Smarter Measurement & Compensation for Influencer Marketing
By Pete Prestipino
Advertisers and companies are getting much smarter about how they measure and attribute sales in performance/affiliate marketing.
-
An API for Recruitment Advertising
By Pete Prestipino
Appcast, a developer of programmatic job advertising technology, has announced the release of the Clickcast Platform APIs.
-
Advertising to the Information Seekers
By Pete Prestipino
Question-and-answer site Quora, which first launched an advertising product last year, recently introduced a self-serve ad platform.
-
Maximize Conversions from AdWords Automatically
By Pete Prestipino
A new Smart Bidding strategy from Google intends to set the right bid for each auction in order to help advertisers get the most possible conversions.
-
How to Detect & Prevent Mobile Fraud
By Pete Prestipino
Identify bad actors in the mobile space with AppFlyer's new fraud detection and mitigation platform.
-
Accelerating Ad Delivery With AMP
By Pete Prestipino
Google is taking its quest for a faster Web to the realm of digital advertising.
-
Continuous Ad (and Content) Scroll in Action
By Pete Prestipino
Taboola has launched a new solution that will enable Web publishers to implement a continuous scrolling feed of ads and content.
-
The Day That Last-Click Attribution Died
By Pete Prestipino
Google's new attribution solution should help brands understand how their marketing efforts are working together.
-
The Impact of Digital Ads on the User Experience
By Website Magazine
An infographic from Choozle on digital advertising's shift toward a multiscreen world and the trends making an impact.
-
Essential Visitor Segments To Monitor for Remarketing
By Pete Prestipino
Remarketing is a powerful advertising technique, but it won't work if the audiences you intend to attract aren't segmented properly.
-
Time to Refocus on AdWords Quality Score
By Pete Prestipino
Google will be adding new status columns for Quality Score data in Adwords keywords reports
-
Tips, Trends and Transparency in Video Advertising
By Amberly Dressler
With its release of a year-long study of thousands of video campaigns, we question Innovid on concerns and opportunities in video advertising.
-
Keep Better Tabs on Those Facebook Ad Campaigns
By Henry Gilbreath
Social media advertisers are looking for more intuitive and prescriptive insights and they may now have it thanks to Rival IQ.
-
QUICK HIT: Software for Search & Display
By Robin O'Reilly
WordStream has announced the acquisition of Algorithmic Ads. Is this the evolution of display advertising you've been waiting for?
-
Increased Usage of Affiliate Marketing by Publishers & Merchants
By Pete Prestipino
What is the most profitable digital marketing strategy?
-
Revenue Optimization for Job Sites with AppCast
By Pete Prestipino
Programmatic advertising is making its way into the job market with a compelling new offering from AppCast.
-
Redefining & Optimizing O2O (Online to Offline) with CPR
By Pete Prestipino
The days of not knowing which digital advertising dollars is responsible for an offline sale might just be over.
-
Leveraging Weather Data for In-Store Messaging Experiences
By Pete Prestipino
Swirl Networks and AccuWeather have announced a partnership that will bring real-time weather targeting capabilities indoors.
Request a Free Subscription to Website Magazine!