Manage Local Business Listings within Google Search
By Pete Prestipino
Google recently introduced a dashboard within Google Search results pages that will enable local businesses to edit their listings.
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The Cost of Doing Business: Budgeting for Search Marketing Today
By Travis Bliffen
There are two common mistakes that lead to profit eating cost of acquisition per customer numbers.
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What Makes a Good Backlink?
By Travis Bliffen
If you are going to go through all the effort to land a link, you want to be sure it is one Google will reward you for.
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Deep Linking Mobile Apps; The Getting Started Guide
By Pete Prestipino
Deep linking to mobile apps is a great way to drive interaction rates among existing users and in some cases attract new users.
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Building Links for the Lazy Marketer
By Jay Kang
Content creation is not the only way to get links.
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Location and Personalization: Creating a Geotargeted UX
By Travis Bliffen
Are you using all the data you already have to give your customers the best experience possible?
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Google Maps in Motion
By Frank Emerson
Local guides can now upload videos to Google Maps, creating a richer experience for consumers but it's causing a stir among brands.
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OK Google: Give Me Some Voice Search Keyword Suggestions
By Pete Prestipino
Voice search is poised to be one of the most disruptive forces in the digital landscape in the next several years.
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Not All Content is Created Equal: The Value of Expert Authors in an AI-Driven Search Engine
By Travis Bliffen
Google is still very much paying attention to who is writing what content.
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40 Technical SEO Mistakes
By Website Magazine
An infographic from SEMrush on the most common on-site technical and SEO mistakes and issues.
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BREAKING: "Not Secure" Warnings Arrive in Google Search Console
By Website Magazine
Google has recently been sending notifications through Search Console to website owners that are using forms on HTTP (non-secure) pages.
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Is Video the Key to Social-SEO Success?
By Travis Bliffen
Don’t be left underestimating the power that video holds within the world of digital marketing.
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Back to Basics: What's the Difference Between SEO and PPC?
By Derek Robinson
To get ranked that high on Google, there are basically two ways to do that (SEO and PPC), but which is right for your business?
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CRO Meets SEO: Building SEO Landing Pages That Convert
By Travis Bliffen
When you are creating the next epic page for your business, do it with an end goal in mind.
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SEO Tips for Social Media Teams
By Simon Ensor
Let's explore the core strategies that can help your social media and SEO teams collaborate better.
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Google's Image Search Mods Are a Pinterest Killer
By Kyle Stern
Google will add "badges" at the bottom of each image it shows in its image search results on the mobile Web and Google app for Android.
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The Beginner’s Guide to Effective Outreach Link Building in 2018
By Travis Bliffen
Don't wait for your content to be shared or to start ranking. You must act or be left behind.
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Building SEO Backlinks in 2017
By Pete Prestipino
Building links and citations can prove difficult in some cases and seemingly impossible in others. How can you create a strong link profile in 2017?
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The End of Fake News is Nigh
By Pete Prestipino
Following Google's lead, Bing has added support in their markup document for ClaimReview.
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PageRank, CheiRank or Both? Communicative Nodes in SEO Focus
By Pete Prestipino
There's more to SEO ranking than the number and quality of inbound links - and we're not talking about site speed or information architecture.
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