8 Steps to Web Coupon Dominance

With the economy going either the way of a recovery or worsening recession, every online business needs to be investigating other innovative ways to generate revenue. Creating and promoting Internet coupons is one of the fastest growing segments of the Internet marketing industry.

Google Insights for Search shows that the term “coupon” increased in searches by 41 percent from December 2008 to December 2009. Moreover, due to the struggling economy, consumers continue to look for ways to save. A recent Nielsen survey of 21,000 U.S. households showed that 35 percent planned to cut their spending in 2010 amid worsening economic conditions. Internet coupons attract new customers and solidify relationships with the customers you already have.

Internet coupons contain unique tracking codes that are associated with individual users. This allows you to track coupon views, forwards, and redemptions to identify what offers work best.

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