Blog

Bigcommerce Gets Real (Time) with Analytics

Bigcommerce is aiming to take the guesswork out of running an online business, as the e-commerce pla...

Bing Ads Intelligence Drops Two Features

By Allison Howen

Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within B...

Bizo & comScore Prove the Value of Business Audiences

By Michael Garrity

A big, new merger in the world of e-commerce consumer analytics was just announced today when Bizo w...

Blosm Your Business Intelligence

By Amberly Dressler

Businesses are constrained by budgets and the lack of resources to monitor their competitors adequat...

Brand Loyalty Not Dead Yet

By Peter Prestipino

Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analy...

Business Buyers & Brand Switching

By Amberly Dressler

Tech has made it easier than ever for consumers to take their business elsewhere - a sentiment that ...

Calls Are On the Rise for SMBs

By Administrator

:: By Mark Sullivan :: There is no denying the effect mobile devices are having on small and medium...

Can Testing and Analytics Play Nice?

By Allison Howen

In-page analytics provider ClickTale has partnered with website testing platform Optimizely to provi...

Canadian Search Data through Searchmetrics

By Peter Prestipino

Search analytics software provider Searchmetrics has added Canada to its search performance index, g...

Can You Predict Social Behavior?

By Peter Prestipino

Monitoring trends and brand mentions is a key component of success in social media. The problem is t...

Changes to UET at Bing Ads

By Peter Prestipino

Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for ...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

By Peter Prestipino

Web workers will likey see more integrated product suites for their mobile initiatives in the near f...

Chartio Adds Twilio Support for VoIP, Phone and Data Messaging Visualization

Business intelligence platform Chartio has added cloud communication vendor Twilio as a data source,...

ClickTale Amps up Analytics with Adobe Integration

By Amberly Dressler

Imagine having a 360-degree view of a customer's digital experience - everything from understanding ...

Color Performance Analysis on Instagram

Does the type of color used in social media photos and images matter to your brand's bottom line...

Company-Based Targeting with FastBase' Google Analytics Add-On

Data provider Fastbase released a new free add-on for Google Analytics that offers information about...

Compete Introduces Social Insights

In order to get the most out of your social media marketing efforts, it is important to know which n...

Competitive Social Research from Unmetric

Facebook has long been an important part of the digital marketing ecosystem but performance analysis...

comScore Offers Smarter Social

By Allison Howen

Popular measurement and analytics provider comScore has introduced a new partnership that aims to pr...

Connecting On-Premise and Cloud Data Sources with ADF

By Peter Prestipino

Micrsoft's Azure Data Factory (ADF), which first became available as a public preview in October 201...