Blog

11 Steps for a Successful Small Business Content Marketing Campaign

By Travis Bliffen

Content marketing is the soup du jour for good reasons and small businesses would be wise to sample the strategy.

Do Hreflang Right the First Time To Go International With Ease

By Pete Prestipino

Websites making the move into international markets should consider the language and location of their user.

5 Ways to Make Search Engines Fall in Love with Your WordPress Website

By Stefano Maffulli

By customizing WordPress settings, strategies and content, you can woo users and the search engines.

What Impact Will Progressive Web Apps Have on Search Marketing?

By Travis Bliffen

More important than PWAs looking and working like apps, they can be crawled and indexed by Google.

Google Local Search Lets Local Biz Users Schedule Direct

Google is now enabling consumers to schedule reservations directly from Google Maps and Google Search.

When Do Google Posts Expire?

By Elliot White

Many questions remain about how Google's new Posts service works and the best methods of optimization for it.

Why Aren’t You Ranking in the Zero Spot?

By Travis Bliffen

A common misconception is that ranking #1 for a term triggers a featured snippet that ranks in the zero spot.

Server Location "Irrelevant" Says Google's Mueller

By Pete Prestipino

Google's John Mueller recently addressed on Twitter how the search engine geotargets search rankings to users in different locations around the world.

Global Acquisition with International SEO

By Peter Prestipino

There will come a time when the appeal of looking outside an enterprise’s geographic area is too great to ignore.

Improve Your Search Value by Combining PPC & SEO

By Andy Beohar

Mixing paid and organic search strategies can give marketers the traffic boost they crave.

30-Day SEO Action Plan

By Travis Bliffen

Here are the steps you should be taking in the first 30 days of trying to improve the visibility of your website.

4 Ways to Crush It at Lead Generation

By Daniel Davidson

An effective inbound marketing strategy necessitates all these parts working together as a whole.

Google Posts Change & Challenge Local Search Landscape

By Pete Prestipino

A new feature within GMB enables businesses to share content that encourages customers to interact with their brand.

3 Overlooked On-Page SEO Wins

By Travis Bliffen

Taking the time to learn and properly set up each of these three tips can make a big impact on your website and its rankings.

Using Indulgent Adjectives to Drive Conversion

By Pete Prestipino

While it is important to be accurate and honest in the website copy that is presented, consumers are still drawn to what sounds appealing

How To Legitimately Leverage The Power of RSS Feeds For SEO

By Larry Alton

While not a way to avoid creating your own unique content, RSS Feeds have their place in SEO initiatives.

SEO Cheat Sheet for Web Designers & Developers

By Pete Peranzo

Five quick principles of SEO to guide design and development efforts.

SEO Keyword Research is Alive & Well

By Website Magazine

Despite reports otherwise, keyword research within the realm of search engine optimization is still kicking and very much alive.

Google Fred Update

By Website Magazine

The most recent algorithm update from Google has SEO professionals concerned. Here are the main changes you need to know.

The Next Big Thing in SEO…

By Travis Bliffen

Look at how you can improve these elements to be ahead of the pack, on the search engines and elsewhere.