Scaling Brand Safety for Advertisers
By Sandy Hamilton
Is it possible for advertisers to ensure that their brands are not positioned in unsafe environments?

Is it possible for advertisers to ensure that their brands are not positioned in unsafe environments?
Facebook this week unveiled an Offline Conversion solution which will enable businesses to connect their CRM
Google will be collapsing ad unites that go unfilled as a result of the new Ad Balance program.
Augmented reality (AR) pioneer Blippar has just announced the first-ever AR digital advertising unit.
Programmatic advertising has been a disruptive force on the Web for years and stands to be even more so in the future...
Programmatic advertising may work, but it's the transparency that concerns big brands today.
Finding new and loyal customer has proven to be a challenging (and often expensive) undertaking - but that's beginning to change.
The fourth (and current) wave of marketing measurement will be built upon metrics that deliver insight regarding what really matters.
Over 92 percent of publishers reported an increase in native advertising revenues last year; does this trend threaten Google and Facebook?
Viewability is critical, but for too long it has dominated industry discussion at the expense of other metrics that also really matter.
Advertisers can improve their performance by adding these additional elements.
Upwards of 25 percent of websites today are powered by WordPress and many are monetized through Google's AdSense program.
Bing rolled out several new features for Shopping Campaigns, including some dramatic improvements to feed management and optimization.
Amazon has announced a self-service marketplace that will allows digital subscription providers to reach its customers directly.
Using Google's Smart new display offering, advertisers are experiencing an average 20 percent increase in conversions at the same CPA.
With Facebook's already massive community and its continued growth, retailers may soon begin spending more of their ad dollars in the social space...
Matched Audiences will reportedly begin rolling out this week for all LinkedIn advertising products.
Treepodia research suggests that video retargeting actually outperforms traditional forms of retargeting.
Compared to mid-roll and outstream, pre-roll is the least interruptive with only 17% of mobile device users feeling the format interrupts the content.
A multitude of approaches to mitigate the digital advertising fraud problem are available; but there are some alternative approaches.