Blog

Scaling Brand Safety for Advertisers

By Sandy Hamilton

Is it possible for advertisers to ensure that their brands are not positioned in unsafe environments?

Facebook Goes Offline for Better Ads & More Conversions

By Pete Prestipino

Facebook this week unveiled an Offline Conversion solution which will enable businesses to connect their CRM

Google to Collapse Unfilled Ad Units for AdSense

By Pete Prestipino

Google will be collapsing ad unites that go unfilled as a result of the new Ad Balance program.

That's Rich! Augmented Reality Ads From Blippar in Focus

By Pete Prestipino

Augmented reality (AR) pioneer Blippar has just announced the first-ever AR digital advertising unit.

Programmatic Advertising Grows Up

By Pete Prestipino

Programmatic advertising has been a disruptive force on the Web for years and stands to be even more so in the future...

Programmatic Advertising at a Crossroads

By Pete Prestipino

Programmatic advertising may work, but it's the transparency that concerns big brands today.

Similar Audiences & Remarketing in Focus at AdWords

By Pete Prestipino

Finding new and loyal customer has proven to be a challenging (and often expensive) undertaking - but that's beginning to change.

Embracing the Fourth Wave of Marketing Measurement: People

By Amit Ahuja

The fourth (and current) wave of marketing measurement will be built upon metrics that deliver insight regarding what really matters.

The Biggest Threat to Google & Facebook Revenues

By Pete Prestipino

Over 92 percent of publishers reported an increase in native advertising revenues last year; does this trend threaten Google and Facebook?

Viewability Data From ComScore Brings Digital Ad Fraud in Focus

By Pete Prestipino

Viewability is critical, but for too long it has dominated industry discussion at the expense of other metrics that also really matter.

How YouTube Advertisers Get It Wrong

By Amberly Dressler

Advertisers can improve their performance by adding these additional elements.

Automatic Ad Formats for WordPress

By Website Magazine

Upwards of 25 percent of websites today are powered by WordPress and many are monetized through Google's AdSense program.

Product & Inventory Feeds at Bing Shopping Campaigns

By Pete Prestipino

Bing rolled out several new features for Shopping Campaigns, including some dramatic improvements to feed management and optimization.

The Rise of Subscription Commerce at Amazon Was Inevitable

By Pete Prestipino

Amazon has announced a self-service marketplace that will allows digital subscription providers to reach its customers directly.

How Smart Are Your Display Campaigns?

By Pete Prestipino

Using Google's Smart new display offering, advertisers are experiencing an average 20 percent increase in conversions at the same CPA.

Get in Front of E-Commerce Customers with Native Ads

By Nina Best

With Facebook's already massive community and its continued growth, retailers may soon begin spending more of their ad dollars in the social space...

QUICK HIT: Major Targeting Improvements at LinkedIn

By Website Magazine

Matched Audiences will reportedly begin rolling out this week for all LinkedIn advertising products.

Video Retargeting Boost CTR and ROI

Treepodia research suggests that video retargeting actually outperforms traditional forms of retargeting.

Video Ads: What's The Most Effective Format?

By Bill Larson

Compared to mid-roll and outstream, pre-roll is the least interruptive with only 17% of mobile device users feeling the format interrupts the content.

A Non-Technical Approach to Fighting Ad Fraud

By Lauren Rice

A multitude of approaches to mitigate the digital advertising fraud problem are available; but there are some alternative approaches.