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• The Race for Real-Time on Social Media

  By Amberly Dressler

  See what the networks prioritize to adapt accordingly.

  

• Get Verified on 6 Social Networks

  By Amberly Dressler

  If there's a way to get a competitive advantage, businesses should know how to do so.

  

• Should Influencers Be Paid Based on Engagement?

  By Pete Prestipino

  Influencer marketing platform MATTR recently introduced a cost per engagement pricing model; will it work?

  

• Social Advertising Experiences Rapid Growth

  By Amberly Dressler

  See where brands are spending their advertising dollars.

  

• Will Mastodon Replace Twitter?

  By Darsana Vijay

  Here's an explanation of what Mastodon is and why brands should care.

  

• Visibility Strategies for Facebook Messenger's New Discover Tab

  By Amberly Dressler

  Social media managers have their work cut out for them to set up their business for discovery on Messenger.

  

• Can Small Business Save Facebook?

  By Morris Daniels

  Facebook knows that its future relies heavily on the successful use of its platform by small businesses.

  

• Why These Marketing Videos Went Viral

  By Amberly Dressler

  Getting a marketing video to be discussed and shared rapidly is like catching lightning in a bottle.

  

• A Six-Hour Social Media Management Schedule

  By Amberly Dressler

  A lot can be done with even a little amount of time.

  

• What Cadbury Eggs Can Teach You About Social Listening

  By Amberly Dressler

  Some valuable insights can be gained if brands just listen...

  

• Facebook Features for Your Small Business Page

  By Amberly Dressler

  Five features you may have missed that can improve organic reach and engagement.

  

• Amazon's New Influencer Marketing Program

  By Amberly Dressler

  The announcement could disrupt social commerce and the startups innovating in the space.

  

• Facebook Ad Benchmarks & Why They Don't Matter

  By Robert O'Keefe

  WordStream has published research on the average click-through rate (CTR) of Facebook ads in 18 industries; should you care?

  

• Facebook Stories Are Simply Evil [Allegedly].

  By Amberly Dressler

  Facebook's new feature should upset the tech startup community.

  

• Twitter's Pre-Roll Periscope Fail [RANT]

  By Steven Berridge

  Twitter announced this week that it will soon begin allowing publishers to monetize their Periscope content with pre-roll ads.

  

• 5 Must-Haves on Your LinkedIn Profile

  By SJ Sawhney

  Although traditional resumes are still required, a complementary LinkedIn profile is almost a must-have for every job level.

  

• Instagram Takes Bigger Step Into Social Commerce

  By Amberly Dressler

  Based on encouraging early results, Instagram is rolling out these shopping features.

  

• Designing Your Social Pages & Posts

  By Keval Padia

  Social media networks are finicky, with each of them prioritizing posts in different ways.

  

• The Visual Search Impact on Online Sellers

  By Pete Prestipino

  Pinterest has launched a point-and-shoot discovery tool for Android and iOS that may change up visual search forever.

  

• Mid-Funnel Audience Targeting with Kinetic Social

  By Bret Ramsey

  The native targeting capabilities of social platforms like Facebook and Twitter are important to paid social ad success, but somewhat limited.

  

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