9 Top Lead-To-Revenue Management Platforms
Viewing "The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014" report will cost you a cool $2,495, but Act-On has shed light on its position in the report.
Forrester names Act-On as a leader among lead-to-revenue management platform vendors and is the only company considered a leader for both Enterprise Marketing requirements and Small Marketing Team requirements.
"Right from the very beginning, we set our sights on the mid-market companies with revenues under $500M," said Raghu Raghavan, CEO of Act-On Software. "In the process of serving this market, we discovered that mid-market companies might have small marketing teams -- but big ambitions. As we evolved to satisfy their requirements, we found that we had a solution that was very well-suited to large enterprises also."
Additionally, Act-On is the only privately owned company to make it into the Leaders category for large enterprises.