Blog

Rational Influencer Marketing through Social Affinities

By Scott Turner

As influencer marketing has evolved rapidly and continues to grow, it does not yet have the benefit of standardized tools and measurements.

Social Strategies for Time-Strapped Marketers

By Amberly Dressler

Eight quick strategies for companies feeling the time crunch, but that are still dedicated to maintaining a stellar social presence.

How to Track Influencer Marketing ROI

By Amberly Dressler

Influencer marketing is effective at reaching new customers and getting new sales, but how are those efforts tracked?

AI Uses in Social Media [A Q&A with Sprout Social]

By Website Magazine

Social media management tools are moving beyond just scheduling posts.

The Value Exchange in Focus

By Pete Prestipino

Under what conditions will consumers share their personal data with brands?

Pinterest Visibility Strategies for Pins & Profiles

By Amberly Dressler

Ninety-seven percent of searches on Pinterest are non-branded, providing excellent acquisition opportunities.

Snapchat Users Ignore Publishers & Ads

By Pete Prestipino

Sixty percent said they "always" or "often" skip ads on the app, spiking to 80 percent for those in the 18-24 year-old demographic.

Generational Differences in Social Video Viewing

By Pete Prestipino

26-34 year-olds are the most likely to connect watching a social video and their purchase decision making process

Hootsuite Grows Up with AdEspresso

By Pete Prestipino

The acquisition puts Hootsuite at the nexus of more than $500 million in annualized social spend.

Everybody's Doing It; Snapchat Takes Ad-Targeting to the Next Level

By Pete Prestipino

Snapchat signed a deal with Oracle Data Cloud that will enable marketers to use data from offline purchases to target users

Facebook Ticker Meets Sponsored Ads

By Allison Howen

Facebook’s Ticker just became a little bit more profitable in the eyes of a marketer. This we...

Capture and Convert: 4 Ways to Get Consumer Attention and Keep It

By Administrator

:: By Margaret Lucas, Nicho :: Today’s consumer has an average attention span of eight second...

9 Instagram Video Strategies

By Allison Howen

The latest trend floating around the social sphere is sharing short, captivating videos. Although Tw...

Pinterest Guides the Way

Pinterest is making it easier for users to discover new content, as the pin-boarding social network ...

Instagram Hits 300 Million Members

Instagram has hit a milestone, as the image-based social network announced that there are now more t...

HootSuite Hits Milestone

By Allison Howen

Social media management dashboard HootSuite has reached a milestone, by recently signing up its thre...

Silverpop Spreads Holiday Cheer with Facebook Contest

By Allison Howen

Web-based solution company Silverpop is spreading holiday cheer with the launch of a Facebook market...