Blog

Can Small Business Save Facebook?

By Morris Daniels

Facebook knows that its future relies heavily on the successful use of its platform by small businesses.

Google Trusted Stores are Dead; Long Live Customer Reviews!

By Pete Prestipino

Customers that make a purchase on a participating website can opt-in to receive an email survey to rate their buying experience with the seller.

Boost Your Contextual Relevancy with AudienceScience & Grapeshot

By Donna Meloni

As media consumption fragments, advertisers are looking for as many signals as possible to help them deliver their messages to their desired audience.

Dynamic Search Ads Get Optimized at AdWords

By Pete Prestipino

Machine learning and the trend toward automation is changing the face of digital advertising in a big way.

Advertisers Peeved with Google's Removal of Function Words in Exact Match

By Pete Prestipino

Google will be expanding its close variant matching capabilities to include additional rewording and reordering for exact match keywords.

Publishers Slow to Adopt Header Bidding

By Elsa Huffman

Today's digital advertising technology is attractive to revenue minded publishers, but the newest approaches aren't always adopted.

Native Ad Opportunities for Video Expanding

Native offerings and opportunities are expanding at a time when advertisers plan to grow native programs as part of their broader media strategy.

STAT WATCH: Google Ad Dominance Continues

By Website Magazine

Google has long been the dominant force in the digital advertising industry and its momentum does not seem to be slowing.

People-based Targeting & Measurement with Shopcom/LiveRamp

By Pete Prestipino

Enterprises need to augment their understanding of consumers with data from the broader ecosystem.

Significant Security Threats in Native Advertising

By Pete Prestipino

GeoEdge has released a report that takes a look at the security implications of native advertising on publishers' websites.

Discovering Better Inventory with Smaato

By Pete Prestipino

Demand-side platform Smaato announced a new feature called Inventory Discovery, which will provide advertisers better campaign controls.

Simplifying Programmatic Ad Reporting

By Thomas HIll

More advertisers are looking to measure attribution and ROI for their programmatic campaigns...

7 Content Tips for Effectively Creating Video Campaigns

By Sarah Nochimowski

Any content marketing plan worth its salt invariably prioritizes video as its main communication medium.

Driving Engaging Interactions with Playables

By Pete Prestipino

Google is introducing a new advertising format which will provide retailers an opportunity to promote their Android and iOS apps

How to Improve the CTR on Your Programmatic Ads

By Marcus Cudd and Diana Ratliff

Programmatic campaigns are used for two main purposes – to develop a BRAND or to ASSIST with CONVERSIONS.

QUICK HIT: Fighting The Good Video Ad Fraud Fight

By Pete Prestipino

Fraud is top of mind with digital advertisers but is the industry doing enough? Well, it depends greatly on who you're listening to.

Practical Tips for Programmatic Ad Buying

By Pete Prestipino

Advertisers that aren't buying programmatically now, will most definitely be doing so in the very near future.

Rational Influencer Marketing through Social Affinities

By Scott Turner

As influencer marketing has evolved rapidly and continues to grow, it does not yet have the benefit of standardized tools and measurements.

5 Best Practices for Improving the Viewability of Digital Ads

By Amberly Dressler

Quick ways to increase the chances your ad will be seen.

The Transformation of Native Ad Experiences Has Begun

By Pete Prestipino

Bidtellect and TripleLift announced an integration that will bring programmatic capabilities to the native content distribution platform.