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A Mark Against Social Media - Here Come the Bots!

Posted on 3.11.2008
Did you ever hear the phrase "All good things must come to an end?" In the world of the Web, it could not ring any truer. Aaron Wall of SEObook has a thought provoking post on the "Social Media Free For All Frenzy" which got me thinking about - dare I say it - the inevitable death of social media.

Wall mentions that reciprocal links began to be penalized when there were tools to automate link exchanges; Web directories and article directories were punished too when there were to tools to automate submission. Now, there are thousands of social media sites; demand in essence has met need head on and there are services which now automate the submission of "social content". Does this mean the end is near for social media? Perhaps.

It's important to take a step back and realize that the techniques/tactics that worked for so many interested in building a successful Web business in the past, still work - sort of. Things have changed. It's less about the number of keyword-laden articles you write and get posted on the infinite number of article directories, it's about creating exciting/compelling content and getting it in front of an audience that wants more of what you're selling. Success on the Web is less about spending time (or automating) submitting your site to every two-bit directory, and more about identifying sites which carry the potential to actually drive traffic and increase your overall exposure. The same goes for social media - developing a network, and sharing and learning from that community will make you and your Web enterprise stronger over the long term - stronger than if you were to spam the thousands of social media sites in the hopes of receiving a handful of visitors alone.

Not engaging in article marketing, directory submissions and social media is a death knell in and of itself for your Web business. The challenge for those in pursuit of Web success however is doing it well, not just doing it.

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