Audit That Widget
The Audit Bureau of Circuluations' interactive auditing unit (ABCi) announced the launch of its Digital Technology Accreditation program, an audit service for emerging technology platforms.
From the release: ABCi's audit and accreditation program brings the cornerstones of media buying and selling -- transparency and accountability -- to interactive media. Following industry standards and guidelines, the service can provide accreditation for such emerging areas as widget platforms, ad-serving technology, e-newsletter delivery systems, gaming platforms and other digital ad-based technology.
Under the new initiative, ABCi recently completed an audit and accreditation of Clearspring Technologies, the world's leading widget syndication and tracking service. AdJuggler Inc., a leader in online ad management systems, has also enrolled in the service to have its ad-serving technology audited by ABCi.