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AOL Introduces Video Ticker Ads

Posted on 11.18.2007
AOL announced the availability of a new interactive video advertising solution dubbed ticker ads that serve as an alternative to pre-roll ads. The solution was developed in conjunction with PointRoll.
 AOL's video ticker ad are graphic banner ads that integrate within a streaming video without obstructing the video viewing experience. From the release: "When clicked on by a consumer, the ticker expands to launch a video ad, or an interactive Flash ad, within the video player window. These ads will run across the AOL Network of premium video content within the newest version of the AOL Video media player platform.
 “Online video consumption is a fast growing consumer behavior and our new video ticker ads give advertisers a new and creative opportunity to reach consumers through this burgeoning medium,” said Curt Viebranz, President of Platform-A. “With these ads, advertisers can target users who are consuming video with a clickable video or an interactive Flash ad, creating a deeper, longer brand dialogue that isn’t passive.
 AOL also announced a newly revamped media player platform which features sharing and social features (email, bookmarking, related videos), multiple monetization options (300x250 interstitials, the video ticker ads and synched text ads) and a new user interface and development framework.
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