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AOL Launches New Version of Truveo

Posted on 8.19.2007

AOL's Truveo has been relaunched and it looks like they know what they're doing. The video sharing site and YouTube rival has been released to showcase a highly-organized and easy way to search for video clips, both user-generated and professionally produced. Clips are both free and offered for sale.

"While today's popular video sharing sites offer a wide variety of user-generated video, they rarely give users the opportunity to find professional, mainstream video," said Timothy Tuttle, CEO and co-founder of Truveo and senior VP of AOL Video. "The new Truveo.com solves this problem, so whether it's a dog riding a skateboard or the latest episode of The Daily Show, Truveo.com is the one-stop site for finding videos from across the Web."

Perhaps the most attractive feature of Truveo is its organization. While YouTube lists popular videos of the day on the home page, they are not well organized. Many of them are non-descriptive or in different languages (or even odd characters that are illegible). YouTube pages are consistently littered with soccer clips - granted, the whole idea is based on number of views, decided by the viewers. Truveo is much easier to navigate. The first page offers an "at-a-glance view of top videos, separated by categories such as top ranked, entertainment, sports, viral, comedy and others. There are popular tags, channels (YouTube, MySpace, Google Video, etc.) categories for movies, TV shows and user favorites. Overall I find Truveo to be a better way to browse popular videos without needing to search for exactly what you want. I keep waiting for YouTube to launch a redesign but it never seems to come. And the longer they wait, the more likely their rivals are going to make up serious ground.

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