Amid Backlash, YouTube Offers Control Over Video Ads
YouTube asked users for feedback after launching their InVideo advertising on Wednesday. The responses were overwhelmingly negative - more than 600 comments expressing displeasure and many users threatening to remove their videos and post them elsewhere.
So YouTube offered a quick response. They now claim that only videos from creators that sign up for the advertising campaign will host ads.
Public outcry over in-video, pre- and post-roll advertising started before any of this advertising was actually realized, so it's no surprise that YouTube users expressed their distaste. However, there's no doubt that this advertising model is here to stay, so expect detractors to slowly fade away - especially when revenue sharing comes into play.