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Analytics for Google's YouTube

Posted on 3.26.2008

Google's YouTube launched a free Web analytics tool dubbed YouTube Insight. The solution enables video marketers (or those that upload videos) to see how popular video content is over time. The information is even combined with a global map to show exactly where it's popular - let's hope it's not in your office.

YouTube Insight shows how often a video was viewed in different geographic areas and its relative popularity to all videos in a market over a period of time. For those looking for deeper metrics about the success of failure of their video content, Insight users can even check out the lifecycle of their videos (how long it takes for a video to become popular and what happens when popularity peaks.

Users can find available metrics under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Videos.

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