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AskEraser a Step Towards Private Search

Posted on 12.11.2007
Ask.com has released a new feature in AskEraser. Located at the top right of the page, AskEraser will delete search queries and associated info from Ask servers including IP addresses, user IDs, session IDs, and the complete text of their searches. AskEraser covers all of the main verticals - Web, images, AskCity, news, blogs, video and maps.

But with Google in partnership with Ask, will it make much of a difference? "The fact that Google is partnering with Ask and effectively collects data on behalf of Ask users for search queries raises some questions about how effective this approach will be for protecting privacy," said Marc Rotenberg, executive director of the Electronic Privacy Information Center (EPIC).

How much of a concern is privacy for today's searcher? Hitwise reports that Google's share of the search market rose to 65.1% from 61.84% a year ago this November. At the same time, Ask.com slipped to 4.63% of all searches. If privacy is becoming a big concern for Internet surfers the numbers may tell the story in the future.

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