Mobile Metrics with Bango.com
Bango.com has introduced their new Bango Vision package - offering mobile site owners the ability to track visitor behavior and run analytics to provide important data on an evolving medium.
From a recent press release, Roger Entner, vice president and industry analyst at Ovum said, "Although common on the PC Internet, information on visitor location, buying habits and surfing patterns is very difficult to obtain in the mobile internet space. Getting much more detailed and accurate information on visitors is important to the emerging mobile advertising industry."
Mobile sites are growing, but still have a long way to go. Bango.com is looking to close the gap. Along with analytics tools, Bango.com offers promotional tools to help drive consumers to your mobile site. Some of Bango.com offerings include-
- Tracking visitors
- Identifying new and repeat visitors to deliver appropriate content to them
- Personalizing mobile internet sites in real-time as visitors interact with the site