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Become an Instant Industry Expert

Posted on 6.25.2007

There is one sure-fire way to get loyal visitors to your website - become an authority of your industry. Your traffic will increase, you'll gain repeat visitors and whatever product or service you provide will become more attractive - people like to purchase from industry experts. But how?

Fresh, relevant industry news constantly featured on your website is easy to do and tells all of your visitors that you're on top of things. An added bonus is that your site always looks fresh, telling your visitors that they are visiting a hard-working website. But don't worry, you don't need to scan headlines everyday and write until carpal tunnel syndrome sets in. All you need to do is acquire a proper news feed and place it on your website.

Both Google and Yahoo offer RSS feed readers, where you can search a news feed specific to your industry, copy the RSS feed and publish it directly on your site. The feed will update automatically with the latest news from your industry, giving your site visitors information they need and the impression that you are an expert in the field. It's fast, easy and could make a big impact on your status with your site visitors. It is important to remember, however, to attribute all feeds to their sources to avoid copyright infringement.

Another solution is Google's recently acquired Feedburner. It's fast, easy and will provide a constantly updated feed in an easily managed format that can be altered in many different ways to fit the particular needs of your site.

add to furl add to add to technorati add to blinklist add to digg add to google add to stumbleupon add to yahoo
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