Broadband Overtakes Dial-Up
According to a J. D. Power and Associates report on Wednesday, broadband has finally surpassed dial-up for internet access - accounting for a 56% share of residential ISP customers.
Steve Kirkeby, executive director of telecommunications and technology research at Power and Associates said in a press release, "Although high-speed Internet is still considerably more expensive than dial-up, bundling high-speed with other products, such as telephone and video service, has made it an increasingly attractive option."
This is good news for advertisers and marketers. With more people having broadband connections, there are more options to choose from. Streaming video, audio, Flash and complex pages will be able to reach a larger audience than before - those whose connections could not handle the content, or were simply too impatient to wait for content to load.