Bundled Web Marketing Suite at Lyris
Lyris announced a new pricing structure this week that will bundle many technologies essential to the success of online marketers.
For an initial seat price of $299 per month, marketers get a set volume of 5,000 emails each month, along with unlimited use of Lyris’ hosted digital marketing solutions; Web analytics (ClickTracks), Web content management (Hot Banana), deliverability monitoring (EmailAdvisor), and PPC campaign management (BidHero) technologies.
“For the price of one point solution, we’re giving marketers everything they need to be successful online,” said Blaine Mathieu, SVP Marketing, Lyris, Inc. “Marketers know that everything they do online is interconnected – so why should they have to work with disparate technologies and pay extra for each piece? Search ads, landing pages, Web sites and email messaging – they’re all part of the same ecosystem. We’re giving marketers what they need to manage all of this effectively – a product that integrates everything, and a disruptive pricing model that gives them this valuable product at a great price.”