Skip to Main Content

BuySAFE Aims to Calm Consumer Fears

Posted on 11.20.2006

As Black Friday and Cyber Monday near and the holiday shopping season kicks into high gear, consumers still appear to have the jitters when shopping online through unfamiliar, lesser-known merchants.

Recent surveys suggest that 33% of respondents have abandoned an online transaction with an unfamiliar merchant due to concerns over getting something different than what was purchased and 29% ended the transaction because of non-delivery concerns. These concerns are commonly being referred to as merchant non-performance risk, and they rank close to concerns with identity theft (37%) and credit card fraud (40%). So how does the smaller, less-known online retailer allay these fears and compete with the Amazon's of the online world?

To read the rest of this article, click here.


add to furl add to del.icio.us add to technorati add to blinklist add to digg add to google add to stumbleupon add to yahoo


WebsiteMagazineMiniLogo

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code

  • 5 Next-Generation Supplier Strategies

    Tipalti