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BuySAFE Aims to Calm Consumer Fears

Posted on 11.20.2006

As Black Friday and Cyber Monday near and the holiday shopping season kicks into high gear, consumers still appear to have the jitters when shopping online through unfamiliar, lesser-known merchants.

Recent surveys suggest that 33% of respondents have abandoned an online transaction with an unfamiliar merchant due to concerns over getting something different than what was purchased and 29% ended the transaction because of non-delivery concerns. These concerns are commonly being referred to as merchant non-performance risk, and they rank close to concerns with identity theft (37%) and credit card fraud (40%). So how does the smaller, less-known online retailer allay these fears and compete with the Amazon's of the online world?

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